This week on The Gruen Transfer Wil Anderson,Todd Sampson (Leo Burnett), Russel Howcroft (GPYR) are joined by Dan Gregory (Smart) and author and advertising lecturer Jane Caro.
The topics for this week are:
How Do You Sell Snack Bars? Fifteen million school lunches are eaten in Australia every week. Meanwhile, adults are snacking between meals more than ever. The “healthy” snack bar is a tempting offer, but is it less than it appears? Choice magazine recently tested 31 snack bars and wasn’t prepared to label even one of them as healthy. Most have more than 20% sugar and some more saturated fat than a packet of chips. So how come they’re almost all marketed as nutritious?
Ad Crunch: KFC’s Darren Simpson premium burgers. Ready Steady Cook chef Darren Simpson has been copping flak from other chefs for spruiking the fast food chain’s new gourmet burgers (even more calories than the non-gourmet ones). Why has KFC, acompany that sells its food in buckets, decided that now is the time to appear classy? And aren’t we over the whole chef-as-salesman thing?
This week’s challenge comes from an anonymous Twitterer, PersonaRedacted. He would like to see a campaign to convince the tens of millions of teenagers around the globe that Facebook is uncool. Can our agencies step up?
Ogilvy Vs Arnold Furnace.
9pm Wednesday on ABC1.