By the looks of the online reaction late yesterday, Nine is sitting on a winner with the idea of a Big Brother revival.
The show was trending on Twitter, and there was a flood of comments to TV Tonight in a relatively short time frame.
Some of the show’s more successful graduates were also tweeting their enthusiasm:
Chrissie Swan: Yay! Big Brother back in 2012. So exciting!
Ryan Fitzgerald: I’m so going to become addicted to that show, pumped!
But nobody should be too surprised by the reaction. Big Brother always triggered a reaction, for better or worse. It was only a matter of time before somebody revived it.
Much has changed since we last saw the show in 2008. We now have multichannels, Facebook is firmly entrenched (it was all so MySpace back then) and Twitter is a phenomenon.
All of these can help the show to spring back in 2012.
The idea of the Secrets aspect, as discussed by TV Tonight in April, will bring a new element to the show. It was used successfully in Secret Story, the French version of Big Brother, following The Loft. With cash prizes on offer for discovering housemate secrets, it forces them all to engage with one another.
One of the reasons Big Brother is back in the spotlight is the success of stripped formats: The Block, MasterChef Australia, The X Factor -only The Renovators has failed on this front. If Big Brother is added to GO! at 7:00 every night, it could help lift Nine’s network share every night.
A source tells TV Tonight that most of the decisions on the show are yet to be made: channel, host, location are still to be decided. Questions about a return to Dreamworld or similar have neither been ruled in nor out.
“The economics of these sorts of shows when they work, make a lot of sense,” they said. “Look at what MasterChef has done or the first few years of Big Brother.”
For now we’ll have to sit tight as the project unfolds.
On the show’s official website there’s just the big BB eye with the words, “BigBrother.com. Coming Soon.”