On Saturday night SBS TWO recorded its highest audience for 2011 with coverage of the IAAF World Championships in Athletics from South Korea.
Its audience averaged 154,000 as Sally Pearson took gold in the 100m hurdles. It was the fourth most watched program on SBS TWO ever.
Last week SBS TWO lifted to a 1.8% share, more than 1% over ABC News 24 (0.7%) and ABC3 (0.6%).
Ken Shipp, Head of Sport at SBS, said, “We’re proud that SBS’s coverage of the 2011 IAAF World Championships in Athletics has given Australians the opportunity to cheer on champions like Sally Pearson, Mitchell Watt, Jared Tallent and Richard Colman.”
SBS’s broadcast of the 2011 IAAF World Championships on SBS TWO, hosted by David Basheer with Jane Flemming ends today.