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Brownlow rules Monday

With Melbourne viewers gazed upon the AFL medal count, Monday night went all Seven's way and made life tricky for the others.

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If it’s Brownlow Night it must be Seven, which annihilated the opposition last night with a 37.6% share to Nine’s 22.55 and TEN’s 20.2%.

The awards night is the great divide in viewing, with a huge 743,000 viewers in Melbourne and just 27,000 on 7mate in Sydney. The winner was Collingwood’s Dane Swan.

Meanwhile Seven ran entertainment shows The Force, Body of Proof and Castle in Sydney and Brisbane, making straight comparisons difficult.

But at 7pm before the Blue Carpet began, Home and Away won with 1.05m viewers ahead of ABC News (993,000), The 7PM Project (778,000) and in fourth place, Nine’s belated move to resume Two And A Half Men replays on 763,000.

With Melbourne’s gaze on one event it was a bit tricky for all other shows last night.

On TEN Junior Masterchef took out 955,000 with 337,000 of them in Sydney, followed by Undercover Boss Australia (796,000) and a Law And Order: SVU repeat on 527,000. At 10:30pm Good News World was 241,000.

Farmer Wants A Wife loved up 864,000 on Nine followed by the movie Four Holidays on 529,000. Next week Nine brings back the more competitive The Mentalist and CSI: Miami.

On ABC1 7.30 / Australian Story were 671,000 / 656,000, followed by Four Corners / Media Watch on 616,000 / 628,000 and 533,000 for Q & A.

At SBS Mythbusters was 306,000 with Swift And Shift Couriers down to 222,000.

Neighbours pulled 336,000 on multichannels.

Week 40

Corrected.

30 Responses

  1. I thought it was a great production last night.
    Bruce did a good job hosting and you can just feel his excitement throughout the count, especially towards the end.
    I also enjoyed the round summaries by other Seven AFL personalities.
    It was my most enjoyable Brownlow for a number of years.

  2. @Mr. chandler . Is that all you have got, just get rid of the Host, The ratings reflect that Bruce the special one McAvaney works and has been doing it since the 90s, yes he is old and should be moved on but a is their anyone better? and b) the audiences are used to him and rather enjoy it at least the baby boomers do they dont like change. Still that was just one change what else have you got?

  3. Geez I bet Ch9 wished rugby league supporters in NSW were as fanatical for their sport as Victorians are to theirs. They haven’t showed the Dally Ms on FTA for ages due to lack of interest.

  4. Well done 7. Great production. Fantastic ratings. To those of you that sook about how boring it is and how bad 7 and Bruce are, here’s an idea- Don’t watch it again.

  5. Demetriou is a tad wrong when he said the Brownlow had “surpassed the Logies”

    Logies averaged 1.32 million over 4 hours and the Brownlow was 1.1 million over 3 hours.

    That figure for The Logies was also on the same night as the Masterchef Premiere this year.

  6. @George

    Very strange comment. Why is it that a lot of AFL fans get offended that not everyone likes their code and then says silly things like it’s unpatriotic not to?

  7. The Brownlow is another commercial aspect of the AFL these days, so it is no surprise that it will last a couple of hours or so. Overall I thought the coverage was ok, counts will never be super exciting. However Bruce Mc started off ok ish, but by the end I thought we was hopeless, probably one of the worst MC jobs I have ever seen. He failed to mention after round 22 that Dane Swan could not be beaten,only equalled and therefore had at least won a BrownLow. Big fail Bruce…big fail. He must be replaced for the next few years. I would suggest Gerard Whateley from ABC

  11. @Armchair Analyst
    From next year the Brownlows will be simulcast on 7 and Foxtel. 7 will retain hosting rights etc so the only major differences will be voiceovers, graphics etc. 7 will continue to be responsible for production.

    For those who think it should be done in an hour…get real!!! If you have a product that can garner 700K viewers in a single city for 3 hours, why would you want to shorten it. 7 (or any other network) would seek to stretch it to the what it believes the maximum the average viewer will accept without turning off.

  18. Armchair Analyst get rid of bruce. stop trying to make the coverage ground breaking entertainment. when all they are doing is making it look like a backyard production of wizard of the oz

  20. I watched the Blue Carpet coverage , that was lame as some of the dresses , to much pancake makeup and crappy outfits , all but a few were ok , after that back to JMC.

  21. I didnt mind Seven’s coverage, maybe its because i dont see many of these things because i dont have pay tv but i didnt mind. After the broadcast i went on the net and found out that Foxtel has the live rights of the Brownlow medal from 2012 to 2016. If anyone can clarify what that really means for me who doesnt have pay tv that would be great. I would at least expect to get relayed delayed coverage or something similar. The count was pretty good. I would like to hear from those haters of Seven’s coverage of the Brownlow on how they would improve it if they were given that job.

  22. yep and then they miss the money shot….the presentation of the Brownlow medal itself…all we saw was the winners back….we had to see it on replay later…he hehehe funny stuff

  23. I don;t watch as why do we have to sit through, round by round details, then the other garbage titbits they put on, just read the votes, it should be over in an hour…..pleaseeeeeeeeeeeeeeeeeeeeeeeee

  25. but the coverage was up to 7s usual standards. rubbish. that lazy susan thing was terrible. they touted their blue carpet coverage as never before seen on tv. E uses that thing all the time

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