Well I can’t wait to see this week’s Pitch on The Gruen Transfer: viewer Dave Willanski from Adelaide has asked for a campaign to privatise the ABC!
Hmm is it time for me to trawl out that “Still Number Four” clip again?
I think so!!!!
Wil Anderson welcomes back Todd Sampson (Leo Burnett), Russel Howcroft (GPYR), Dee Madigan (Socket), along with another new Gruen face, consumer psychologist and partner at Naked Communications, Adam Ferrier.
On tonight’s show:
Shampoos. No joke, Australians spend a massive $440 million on shampoo and conditioner a year. Bad hair is big business. According to one report from the US, 25% of women having bad hair days consider not leaving home. We have two key questions. Is the whole category based on dodgy “science”? And can Sunsilk’s Hair Superheroes save us all?
Advergaming. Corn chip company Doritos wanted to give its product some edge. So it came up with an idea specifically targeted at teenage males. Asylum 626 is a mashup of movie and online game. You log on via Facebook and Twitter. It uses your real life, harvesting photos of your Facebook friends and asking you to decide who gets to live. It this example of what they call advergaming perfect product engagement or a ploy to harvest personal information?
This week’s Pitch comes from Adelaide’s Dave Willanski. He asked for a campaign to privatise the ABC. This made Wil just a wee bit nervous!
9pm Wednesday on ABC1.
Thanks to The Late Show: