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Seven steals second win from Nine on Timeshifted ratings

Seven takes another victory from Nine after Timeshifted data changes the ratings results once more.

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A week ago I wrote how Seven had snatched a weekly win from Nine’s primary channel, after Timeshifted figures had been delivered.

Now it has done it again.

Nine’s primary channel had originally won Week 34 in overnight results with 21.8% to Seven’s 21.7% but Consolidated figures showed that PVR viewing in the next Seven days switched that result to 22.1% for Seven and 21.5% for Nine.

Now the Consolidated figures for Week 35 show Seven’s primary channel has snatched another win from Nine.

Before the Timeshifted numbers were in, Nine was sitting on 23.2% to Seven’s 23.1%.

But the final tally will be 23.5% for Seven and 23.1% for Nine, denying Nine another win.

That means Seven has now won all 28 weeks of ratings in both network shares and primary channels.

Time for some healthy competition, please?

16 Responses

  1. @Craig(Buzz) – you are both rude and wrong. It’s been mentioned several times on this site, both by David and by commenters other than me, about how timeshifted viewing affects the ratings.

    Educate yourself by having a look here: oztam.com.au/time-shift.aspx#skipped-commercials

  2. I think Bindi’s comment has some validity as when fast forwarding the viewer is looking carefyully for the end of the breaks.

    However, if you are working with a PVR with a one minute skip function you are not seeing a lot of commercial content at all – I am very glad to say!

  4. Like Todd was saying on the greun transfer recently the concentration level is actually higher when fast forwarding ads than when you watch them at normal speed. We are used to ignoring normal ads but when fast forwarding you are actually watching the screen and if we have seen the ads before our recognition of them is more effective. I think watching timeshifted programs is just as valid and if I see an interesting ad while fastforwarding I will go back to see it.

  9. Nine can’t take a trick right now, yes I agree David, they need more competition from the others. And on that it will be interesting to see how many of the shows Nine is promising ‘coming soon’ will turn up before the end of the year and if they do any good here or end up as more shows bumped before being given a chance.

  10. Growing old of Seven now.
    Time for a change up. There is no enjoyment in ratings anymore when only one player is in the game.
    Nine and Ten take the remainder of the year off and come out guns blazing in Feb please.

  12. Wow.

    I don’t know whether to laugh, or feel sorry for Nine!

    Can I do both? ’cause this was a joke, but now it’s just gone way past that stage.

    What happens if Seven take out the whole year? What will Nine (and Ten) do next year?

    Or did they all just give up when Seven passed the halfway point, where they were guaranteed this years win anyway? Well, one might argue that. If it weren’t for the simple fact that they didn’t even perform at the beginning of the year either…

    Wow.

  13. All ch7 are doing is the basic everyday running of a TV station. They appear to have concentrated on reasonable quality, kept changes to a minimum, have very clear differences between their digi channels and managed not to annoy too many viewers.

    Commercial TV execs in general are failing to realise how fast the landscape is changing. They seem to live in blissful ignorance of how viewers can use social media to slate their products or programming when it is bad. They just don’t geddit….then they get the ratings and have to start spinning a load of BS…pathetic really

  14. Would it not be better for Nine to be able to claim to their advertisers more viewers are actually watching their shows live as opposed to focusing of time shifted numbers? The amount of people watching adverts when they record shows would surely almost be zero – afterall, isn’t that all advertisers would care about.

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