Yesterday Andrew Bolt slipped in a reference to ratings figures that suggested The Bolt Report has more viewers than ABC1’s Insiders.
“Since The Bolt Report started 22 shows ago we’ve asked more than 50 times for Gillard government ministers for a chat. Gillard, Rudd, Combet, Bowen, Crean… but not one had even though our total audience is often bigger than the ABC’s Insiders,” he said.
The line about “total audience” is meant to mean the total of the show’s two airings at 10am and 4:30pm on Sundays. By all rights it should really be an average of the two (which is frequently the way the Free to Air sector arrives at averages for Pay TV’s many replays).
But even adding in the two numbers, the figure is still incorrect.
Why? Because Insiders plays on both ABC1 and ABC News 24.
If the total audience for The Bolt Report is the total of its two broadcasts, then ABC is entitled to have their three broadcasts factored in. This is a multichannel landscape after all.
So adding up all broadcasts of both shows here are the most recent results.
Sunday 25 September
9am Insiders ABC1 201,000
9 am Insiders ABC News 24 33,000
8pm Insiders ABC News 24 20,000
10am The Bolt Report TEN 119,000
4:30pm The Bolt Report Encore 126,000
The Bolt Report 221,00
The Bolt Report 134,000 (one screening)
The Bolt Report 264,000