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How many times can TEN play The Devil Wears Prada?

TEN / Friday nights / Here we go again.

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Seriously.

How many times can TEN play The Devil Wears Prada?

It’s just been scheduled for 9:30 on Friday night, in a slot that was still TBA.

But it means Go Girls won’t air this week, despite the third season beginning last week at 10:30pm.

TEN’s ratings on Friday last week were a shocker, but part of that was due to Rules of Engagement at 7:30pm. Given it’s numbers I do think moving House to Fridays makes sense, but not if it doesn’t have a decent lead-in and not if the schedule is spinning like a lazy susan around it. But I blogged on that last month. And back in 2008 .

TEN last played the Prada movie on July 31st, and will recycle it less than three months later. I guess there just weren’t enough Back to the Future sequels to go round.

I would have thought the much-needed drama points that Go Girls delivers would have helped it secure a slot. The NZ show passes as “local drama” if it is played in primetime on the primary channel. But not elsewhere.

Get ready for more About a Boy, Mean Girls, Love Actually and There’s Something About Mary?

78 Responses

  2. LOL@davidknox.

    All networks do this. I am fairly sure Finding Nemo has been on twice this year already, as has 27 Dresses, or is that Knocked Up? Katherine Heigl’s chick flicks all sort of morph into each other, I can’t tell them apart. I have just finished reading a biography of Anna Wintour, the character Miranda Priestley in TDWP is based on, and as I am one of only three people in Australia who have never seen this movie, I’ll be watching!

  4. Night at the Museum is on Saturday night as well, that must be running a close 2nd to The Devil Wears Prada.

    Personally, I’d rather see them get About a Boy or Love Actually back than those movies…

    Jumanji’s another movie they used to play a lot, maybe they can bring that one back…

  5. There is no anti-syphoning for movies – the reason you dont see the movies until a period of time after pay has to do with the contracts signed to screen movies

    There are always exceptions though (Kenny being the recent example)

  6. I think this is some kind of inside joke at Ten. Repeating the same movies over and over and over (Prada, Billy Madison, Kindergarten Cop, Happy Gilmore). Does some programmer get a gag prize from management after the 100th airing?

  7. Go back to the early 1990s: Channel 10, after the ratings flop of “Take 40 TV” decided to show “The Wonderful World of Disney” at that time Seven had rights to and screened all Disney product. Ten did not show any other Disney/Touchstone programming. Ten from 1989-2001 was continually third in the ratings, it must be a sign that the programmers at Ten were so desperate to find anything that would rate, so they had to encroach on another network’s territory.

  8. Alvin & JB: Paranormal Activity 1 & 2 both currently air (or soon to be seen on) Foxtel/Showtime Premiere. Channel 7 has the rights to these movies through its deal with Icon Pictures.
    Avatar will air on Ten once its run on Fox Showtime Premiere has finished around this time next year.
    Is the reason why Foxtel only has rights to movies on its movie channels (either Showtime Networks or Movie Network) for a year because of Government anti-siphoning regulation, and that is why Seven Nine and Ten Have to air them afterwards?
    Another question: I noticed quite a few Warner Bros movies on Showtime’s second-run channels (Fox Showtime Action/Drama/Comedy/Family/Classics etc.) instead of its usual home on Movie One/Extra/Greats/Starpics. Will this mean that new WB films will appear on Fox Showtime Premiere instead of Movie One?

  12. People thought the movie channels on foxtel were bad with the amount of repeats of films and the switching of channels of film(i.e a film will screen on showtime, and then will appear on movie network or sci-fi/tv1 etc), but the fta channels are just as bad, repeat screenings of films like this is a joke, surely the fta channels have a bigger film library than just a few films? They(the 7,9 and 10 programmers) must think it’s audience are idiots if they think constant repeating of films, we won’t notice this.

  14. “Won’t somebody please think of the children”!
    That’s Helen Lovejoys’ Quote from The Simpsons. But we are not children in this case. We are viewers who have had enough of TEN, not thinking of the viewer.

    I think it sounds like we asked, “There’s something about TEN?” and got a response of “Channel TEN Wears Prada” and has “27 Repeats”.
    It should be mentioned, one of the Home Alone movies was shown last Sat night in some states and that franchise always got shown at least 2-3x during an AFL off season. I must also admit IRT, my Mum was nuts over how Nine canceled the intended guide on the 7th to have it replaced with Potter.

    TEN still thinks “Seriously” or “Seriously Good TV”. Well, seriously good annoyances is more likely, and you should have tried “You asked, We listened”! We had and still asked for no more Prada or Mary, no more lengthy news bulletins, no more silly changes and the return our somewhat beloved Peter Everett, with Cherries on top. Now then you should have and should still listen!

  20. OK let’s get a subtle but effective change in broadcast regulations;

    Each TV channel is required to place a number after its R for repeat…
    So Willy Wonka gets, say, R60 and when next shown gets R61 and so on!

  23. And this just in… Ten will replay The Devil Wears Prada at 11:40pm for those who may have missed the 9:30pm screening or for those fans wanting to see it again!

  24. The biggest problem with Ten Friday nights is the instability. It doesn’t matter what they put on Friday nights, they will never do well as they take everything off after a few weeks of poor ratings. Movies are now their last resort – even if it is the same movie over and over and over

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