PromaxBDA 2011: winners
The television industry has held its annual awards for the best in promos and marketing.
- Published by David Knox
- on
- Filed under News
Last night at Sydney’s Luna Park the television industry held its annual awards for the best in promos and marketing.
Commercials, promos, campaigns, copywriting, interstitials, radio ads, outdoor ads, idents, animation -these awards cover the lot.
Amongst some of the various Gold winners were:
Best On-Air Branding Design ABC 1 ABC & Digital Pictures
Best Website Design: Grand Designs Australia XYZnetworks
Channel Brand Of The Year: Nat Geo Wild National Geographic Channel (Fic)
Best Out Of Home Ad: Network Ten – Renovators Outdoor Network Ten
Best Drama Promo: Fox8 Slide Launch Main Image Fox8 | Foxtel Pty Ltd
Best Interstitial: Cloudstreet Trailer Showtime Australia
Best Movie Promo: American Psycho Seven Network
Best Use Of Typography: Immigration Nation SBS
Best Print Ad: Camp Orange: Wrong Town Nickelodeon
But there were many more.
Yes it’s almost every child wins a prize at the annual awards -there were over 100 recognised in the Gold and Silver accolades.
If you want to read them all you can download the PDF document here.
5 Responses
really Dave? Downton Abbey promos were bad???? Ratings tell the complete opposite story I’m afraid. Opinions are subjective – the ratings for the first 15mins are not. Those promos made viewers turn on Downton Abbey in droves. And they stayed watching.
Promax is rrelevant to you Jezza but a lot of us regulars on TV Tonite are industry people and we do care. It means something to us as I’m sure your company or industry awards mean something to you. I worked my arse off in a promo that won gold and I stand proud that my peers and colleagues recognise that it was good work. Promax has nothing to do with viewers whatsoever – nor should it – it’s about recognition amongst peers. And I for one am proud of my colleagues and am happy to give them a pat on the back when they do a good job.
Even the ABC’s Branding design is a co-production!
Those guys can’t even steal Channel 9’s Christmas bubbles without outside help.
Sad reflection on an industry sorely lacking creative thinking.
Interesting that 11 wins an award for original logo design as it looks strikingly like one of the Warner logos.
and the worst promo goes to channel 7 for their “Downton Abbey” promos.
So everyone is up themselves and the rest of the world does not give a toss about this irrelevance.
The only time I take note of a promo is when they promise something great and deliver a load of crap….not exactly a positive….