New US drama series Pan Am, starring Christina Ricci and Margot Robbie, has lost 38% of its audience since its premiere.
The ABC period drama averaged 6.4 million viewers on the weekend, and a 1.9 rating/5 share in the all-important 18-49 demos.
The show dropped 27% from last week.
Against NBC’s Sunday Night Football, ABC’s whole night slumped, with Desperate Housewives dipping to 8.5 million viewers, and 2.7/6 in 18-49s. It tied its series low, even though it was ABC’s best performing show for the night.
So far the US Fall season continues to favour new comedies, although some shows such as Homeland have been critically applauded.
Pan Am will air in Australia on Nine.