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2.65m watch photo finish Melbourne Cup

A whopping 2.65m viewers watched Dunaden's win at the Melbourne Cup -not counting the thousands watching in offices, pubs and parties.

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Dunaden snatched glory by a whisker from Red Cadeaux but Seven was the winner with viewers yesterday as 2.65m viewers watched the 2011 Melbourne Cup.

It edged out the 2.6m who watched Americain’s win last year.

The figure doesn’t take into account the thousands who watched in offices, pubs and parties around the country.

Nor does it factor into Seven’s primetime share for Tuesday, which begins at 6pm.

But it was easily the top rating show for Tuesday followed by The Melbourne Cup Race Presentation: 1.96m, Mounting Yard: 1.68m.

In the all-important evening results The X Factor followed on 1.51m, then Seven News (1.42m), Today Tonight (1.21m), Australia’s Got Amazing Talent (1.2m). Parenthood was 681,000.

Seven won the night right through until 9:30pm leaving Nine and TEN to battle it out for second place. While Nine Network clipped TEN Network by 0.1%, TEN’s primary channel actually bettered Nine’s.

Nine’s best was Nine News (1.04m) then The Big Bang Theory (Ep 2: 987,000), Celebrity Apprentice (963,000), Two and a Half Men (923,000), The Big Bang Theory (Ep 1: 855,000), ACA (819,000), Mike and Molly (643,000). Survivor was 436,000 and The Joy of Sets was 222,000.

TEN did well with NCIS nudging 1.1m while NCIS: Los Angeles again won its slot on 857,000. Modern Family‘s repeat (804,000) just edged out the new episode (790,000). TEN News at Five followed on 551,000 with The Project on 549,000.

ABC News was best for ABC1 with 945,000 then 7:30 (674,000), Foreign Correspondent (520,000), Rome Wasn’t Built in a Day (406,000), Miniscule (390,000) and United States of Tara (257,000).

World News Australia on 219,000 was tops for SBS with Insight on 184,000.

Neighbours topped multichannels on 309,000 while American Horror Story premiered to 168,000.

Seven Network won Tuesday with 33.0% share over Nine’s 24.0%, TEN’s 23.9%, ABC’s 13.2% and SBS 5.8%.

Seven is now leading the week.

31 Responses

  4. @Miller. i thought it might be good because this season of AGT there were acts that found out they were in the grand final during the grand final episode. same for the “finals showdown”. a seperate results show 6 days earlier would solve that.
    also it would probably reduce most main episodes to 1hr, or atleast 70 mins. meaning the show following it would not get as screwed as winner&losers was this year. might become an issue with the show not being live though.

    i remember i the Idol days the eliminaion would get something like 700k but the peak audience at the end was a much larger 1.1mil or something. if x factor is averaging 1.5mil it would be interesting to see its peak.

  6. Hey 549k might seem like a low number overall but it’s still an easy 30% lift from the Negus ratings. I think safe to also assume it would be a huge gain in the target demo for that timeslot too…

    TEN have said themselves they want to go back to low cost production that resonates with the younger audience which would bring in a larger profit margin. It seems to be working.. especially with ELEVEN.

    I think American Horror Story will be a steady climber as it has been in the US. I thought it was fantastic..

  7. I think Ten Should try a quiz show at 6pm. Maybe a spruced up version of Sale of the Century. Quiz show are still doing ok business for 7 and 9. 90 minutes of news is too long and affecting their figures. Maybe Perfect Match. Just something different to break all the news. At this time a lot of people are looking for something light to watch while cooking and dealing with kids. Even a pop music show showing the latest video clips. Every teenager would watch this. Get creative and look outside the square.

  8. @Guy: wow, if that coverage was an improvement, I’d hate to have watched the rest of the carnival! 🙂
    @Michael: there’s plenty of repeats on Ten at the moment- two repeats a week of Law and Order SVU, an NCIS repeat (after already showing a new episode during the week), same with NCIS LA, White Collar is a repeat and Modern Family has a repeat after a new episode. That’s a hell of a lot. I would match rather have a show such as American Horror Story or The Killing been given the two repeated SVU timeslot to try out and potentially succeed than to have it pushed onto Eleven or One before even trying. That said, it is nice that Eleven and One has fresh content unlike Go, which essentially is the Chuck Lorre channel

  10. David that’s what i’ve been saying. News at 5pm, have Neighbours at 6pm, then The Project at 6.30. Then at 7pm should be Masterchef, Biggest Loser, Renovators. Neighbours viewers most likely are young people who wouldn’t watc news but might watch The Project. Or they’re older people who would probably watch ABC News. So why not put Neighbours at 6 against News.

    The other networks are cutting shows to benefit from bigger numbers due to shorter timeslot like Nine with Apprentice. But Ten goes and extends news bulletin, and extends The Project which gives smaller figures for them.

  11. I agree with Jerome. Seven should definitely trial an elimination episode for Dancing with the Stars. Don’t know about Australia’s Got Talent though considering its “performance” shows are on a Tuesday and an elimination episode on a Wednesday probably wouldn’t do as well.

  12. wow Ten got through a decent night!

    It is obvious to everybody and hopefully now Ten that people do not want to watch a 1 and half hour news bulletin and then 1 hour of the Project.

    Just 1 hour news from 5.30pm and then half hour of the Project at 6.30 – followed by a reality show / comedy repeat (which is working out beautifully for Nine) would be sahweeeeeet.

    Seriously.

    1. Since Seven and Nine have targetted one hour bulletins at 4:30 and TEN then stretched its own News to 90 minutes it has diluted Total People numbers. I think TEN needs a decent lead in for The Project at 6pm. Neighbours would help with local drama points and offer an alternative to News. Just sayin….

    1. Repeat eps always seem to beat doubles in these back to back screenings. I remember it was the same with The Simpsons. I think it indicates that the viewers who tune in for the premiere stick around for the repeat, while the 8pm timeslot adds a few new eyeballs who are switching channels. It’s all very odd, but it happens a lot.

  14. Gone off CA for the time being , also its the final episode of JOS next tues.
    @JB , i agree , there coverage is woeful , i just watched the start of the race and turned off when it had finished , thats enough for me.I didnt bet so no loss here.

  15. @ Qubec, what repeats are you talking about that are plaguing Ten’s schedule? They have a fair bit of new content on at the moment, problem is most of it is not rating for them. If you want to see a lot of repeats, check out Nine and GO!. American Horror Story wouldn’t rate on Ten. If it was put on Ten, people would’ve said, “It’ll be moved in a couple of weeks, it should’ve aired on ELEVEN in the first place.” – like people are saying about Ringer. At least on ELEVEN it’ll stay put.

    On a similar note, more TBBT repeats Thursday and Friday 7:30pm – 8:30pm on Nine. That channel doesn’t deserve to win any ratings week. It’s great The Celebrity Apprentice is rating for them, but to fill in the rest of their schedule with that bloody show is getting really annoying.

  16. @Qubec

    I 100% agree but i disagree about the coverage of the actual race between 2:15-3:30pm. I thought that was an improvement on last year however everything outside the whole race was woeful. The whole spring carnival coverage on Seven this year hasn’t been good at all. Its all about celebrities and there is next to no mounting coverage except for the main races. Sorry Seven but you need to pick your act up and give us the mounting yard coverage of all races otherwise let TVN and Sky Channel have it so us genuine punters who watch these channels week in week out on a Saturday for this can get some scope on the horses.

  17. Agree Seven’s coverage was terrible. Sonia Kruger and Rachel Finch are terrible but seem to get a gig all the time. And not one person could say Americain. It was American or Ameri-can.

    Big Bang is headin the way of 2.5 Men. Not even over a million.

    NCIS still rates well, but it’s just not enjoyable anymore. Kind of sick of Tony’s jokes, and it’s all gone stale. Was my favourite show 7 years ago.

  18. @ deedeedragons….. I had Dunaden in a sweep…so there you go. I also had an each way bet on Red Cadeaux, and won decent dollars, I would have won big dollars had it flared its nostrils on the line. But that is the fun of the cup. Ratings…XF on Tues is way better than Mon, I can’t stand CA…yet more garbage tv, but I am hooked into survivor. The Americans, they really are a mental bunch eh?

  21. I know AGAT would drop from last weeks Rafters ‘final’ and drag down Parenthood, still nice it came in 2nd after NCIS LA Not bad numbers for American Horror Story on ch11, well worth the watch! Over all TEN was just 0.1% behind Nine and more than 10% clear of ABC, what a difference one night makes.

    2.5 Men still below the magic million mark must be disappointing for Nine after all the hype, Nine can’t seam to make Tuesdays work anymore. And why hasn’t WIN been showing Mike & Molly the last 2 weeks?

  22. With the success of x factor deciders, consistently outrating the main show, could 7 introduce elimination shows to DWTS and AGT.

    I don’t think it would be a bad idea. The x factor Tuesday show is really entertaining, I enjoy it more than the Monday ep. and those 3hr DWTS eps are too long.

  23. Seven’s coverage of the cup was woeful! The commentary was incomprehensible and when it came to the end of the race they just kept going on about how close it was and not once said who the two horses actually were. If this is the race that stops the nation then why not have coverage that reflects that?

    On a completely different note, why wasn’t American Horror Story on Ten rather than Eleven? There are so many repeats plaguing their schedule at the moment I would have thought they would at least try to put this fantastically devilish show on the main channel first to at least see if it can gain a real audience (pairing it after an 8.30 showing of Glee would be great). Same goes with The Killing tonight, another great show that could perhaps build an audience if on the main channel. I guess Ten just see anything slightly different as multichannel feed.

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