Brisbane International slams it on 7TWO

If the Hopman Cup proved strong for ONE on its first night, then the first round of the Brisbane International was even better for 7TWO.

268,000 viewers watched Sam Stosur win in straight sets giving the channel an impressive 7.1% share. Both were better than the  206,000 viewers and the 6.5% share on ONE’s first day of the Hopman Cup. For tennis fans it’s a win / win, especially with the Brisbane International being live around the country.

During the day session 191,000 viewers watched Bernard Tomic, up 29% on the same day session last year.

Saul Shtein, Seven’s Head of Sport said, “The popularity of tennis on 7TWO continues to grow and exceed our expectations. After record ratings at Wimbledon, we’ve now seen a massive leap for the Brisbane International from last year. Nothing beats live sport on television, and there’s plenty more to come with Aussies Stosur and Tomic.”

7TWO’s coverage continues until Sunday with the APIA International and AAMI Kooyong Classic next week.

9 Comments:

  1. Pity ONE is missing out on the ratings, but when they decided not to broadcast live when Seven is doing it, nobody to blame but themselves.

  2. Maybe one reason why the Brisbane International rated better than the Hopman Cup. Perhaps because it was more accessible, i.e. on Foxtel (satellite) 7TWO operates, but ONEHD doesn’t

  3. Note to EPG programmers…I am not a sports fan so when scrolling through the TV guide to see whats on I often don’t know what programmes like Brisbane International is all about. Maybe “Tennis: Brisbane International” would be easier for non-sports fans.

  4. The hardest part of watching the Hopman Cup this year are the commentators. I love Fred Stolle but the man is past his prime and coming across as confused. There’s the heavy breathing through out the points, not knowing the difference between Taiwan and Thailand when trying to tell a story, and the constant complaints about how things were so much better in his day. Liz Smiley and Pat Cash are not much better.

    7TWO are doing a good job for the most part and it’s great to finally have someone like Sam Smith who knows what they are talking about and treating the women’s game with respect. It was also a great touch last night having Darren Cahill dissecting both Ana Ivanovic and Andy Murray’s matches, very insightful.

  5. I am sure that if ONE had have played the Tennis Live – then it would have rated the same if not higher… they missed out again by not thinking of the viewer..

  6. i would have to say the live tennins in brissie has been far more exciting than watching delayed tennis from perth we get to see our 2 top players play live or watch an old player past his prime delayed , i know which one id prefer.

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