If the Hopman Cup proved strong for ONE on its first night, then the first round of the Brisbane International was even better for 7TWO.
268,000 viewers watched Sam Stosur win in straight sets giving the channel an impressive 7.1% share. Both were better than the 206,000 viewers and the 6.5% share on ONE’s first day of the Hopman Cup. For tennis fans it’s a win / win, especially with the Brisbane International being live around the country.
During the day session 191,000 viewers watched Bernard Tomic, up 29% on the same day session last year.
Saul Shtein, Seven’s Head of Sport said, “The popularity of tennis on 7TWO continues to grow and exceed our expectations. After record ratings at Wimbledon, we’ve now seen a massive leap for the Brisbane International from last year. Nothing beats live sport on television, and there’s plenty more to come with Aussies Stosur and Tomic.”
7TWO’s coverage continues until Sunday with the APIA International and AAMI Kooyong Classic next week.