The Nine Network is starting 2012 on a positive note, by winning the last week of 2011 ratings.
The win becomes its second victory in summer ratings, having won the preceding week over Seven.
But it’s bad news for TEN’s CEO on his first day heading the network, losing the week to the ABC.
Nine finished the week comfortably, with 29.8% over Seven 27.3%, ABC 19.8%, TEN 16.3% and SBS 6.8%.
While the New Year’s Eve fireworks topped the week with 1.26m viewers, Nine was in front all week, only losing Friday night to Seven. It was helped by First Test Cricket, The Big Bang Theory and Nine News.
Nine’s primary channel was 21.1% over Seven 19.0%, ABC1 15.0%, TEN 10.2% and SBS1 5.6%.
In Multichannels GO! led with 4.9% over 7TWO 4.7%, GEM 3.8%, ELEVEN 3.6%, 7mate 3.5%, ABC2 2.7%, ONE 2.5%, ABC News 24 1.4%, SBS2 1.2%, ABC3 0.7%.
Nine also smashed the demos 16-39, 18-49 and 25-54.
TEN’s week was abysmal with its biggest audience being TEN News at just 553,000 viewers at #43 for the week. No other programme cracked the 500,000 mark. ABC bettered TEN on Sunday, Monday, Wednesday, Friday and Saturday. Has the result even been so bleak?
Nine won Sydney, Melbourne and Brisbane with Seven still first in Adelaide and Perth.