Seven hits first week of 2012 over the ratings net
Seven and Nine's Primary channels may have tied in the first week of 2012, but coverage of the Brisbane International on 7TWO helped Seven to a win.
Seven Network has won the first week of the 2012 calendar year, after Nine’s two weeks of victory.
Seven won the “summer ratings” week with 28.4% over Nine 27.3%, TEN 18.9%, ABC 18.3% and SBS 7.1%.
Both Seven and Nine’s Primary channels tied on 18.4%, but Seven had a stronger performance in Multichannels where coverage of the Brisbane International lifted 7TWO.
Other Primary Channels were ABC1 on 13.4%, TEN 11.7% and SBS ONE 5.7%.
7TWO led Multichannels on 6.1% followed by GO! 5.0%, 7mate and GEM both on 3.9%, ELEVEN 3.8%, ONE 3.4%, ABC2 3.1%, SBS TWO 1.4%, ABC News 24 1.0% and ABC3 0.7%.
The top show of the week was Nine News on 1.2m viewers.
Nine again took victory in key demos 16-39, 18-49 and 25-54.
Seven was first on Sunday, Monday, Tuesday, Friday and Saturday with Nine winning Wednesday and Thursday. ABC bettered TEN on Sunday, Wednesday, Friday and both tied for Saturday.
Seven won Brisbane, Adelaide and Perth, with Nine victorious in Sydney and Melbourne.
There are 5 more weeks before the start of survey ratings.