Errors, not subliminal ads says WIN TV.
Is WIN TV playing subliminal ads on GO! and Gem in regional areas or is it a technical glitch from a playout centre?
- Published by David Knox
- on
- Filed under News
If you’ve been watching GO! or Gem in WIN-TV broadcast markets recently you could be forgiven for thinking you’d been subjected to subliminal advertising.
Or maybe not. After all the whole point of a subliminal ad is that you don’t notice it.
But some viewers have noticed flashes of advertisers in between ads that were so minute they would constitute a subliminal ad, which is prohibited by the media watchdog, ACMA.
A WIN spokesperson tells TV Tonight they were the result of a technical issue because both the WIN Go! and Gem channels are fed from the output of Nine Sydney feeds.
“The Nine Network has migrated their presentation outputs to their new playout centre over the past weeks,” they explained.
“During these initial weeks, there were a few technical adjustments being done as they settled-in to the new centre.
“One of these adjustments may have been the catalyst for the timing mismatch and the consequent flashing of commercials. This ‘flash’ may have varied from a single frame (ie: 1/25th sec) to several frames (eg: 1/4 sec) and it’s occurrence is very low.”
WIN plays local advertisements in areas such as Wollongong before switching back to GO!’s broadcast feed.
“WIN is presently working with Nine to try and develop a better system to eliminate this occasional problem.”
16 Responses
At least I think it is. Well it reminds me of the Solo ad but I’ve only seen it once. It involves a large barrel and only at the end of the ad do you see the Solo logo on the side of the barrel
It’s an ad for Solo
There was an “ad” played on GO! last Moday or Tuesday, 6th or 7th of Feb during “Wipeout” that featured a bearded guy that looked like a 4wd commercial which finished with the guy in the 4wd at a beach, but at the end there was nothing to indicate what the ad was for.
It had semi-erotic images including a slo-mo shot of the guy getting water dumped on his face/beard. Does anyone know what this was?
It’s driving me nuts and I haven’t seen it since.
Thanks!
I feel like going bowling, but only after I feed the dog and wash my hair… odd.
@ Craig….please read the story correctly…its a win tv problem. this is the problem with regional tv.
WIN is the best regional affiliate. And these problems aren’t as bad as everyone says.
Prime7 is second best and Southern Cross Ten is horrid. Seriously, everything about SC10 is terrible. Everything.
Meanwhile, how do regional affiliates time commercial breaks with the networks? I’ve always been curious, and I rarely see them time it badly.
This happens with Nine Adelaide News at 6pm some nights, we will see a split second of the Sydney news opener.
Also, has anyone noticed with GEM, on some nights the watermark is moved in to the screen more towards the 4:3 line, a little higher and also slightly larger? It sometimes only occures for one or two shows, then back to normal.
Strangely I have an urge to wash my hair, go bowling and buy dog food, even though I don’t have a dog. 😛
Adelaide and Perth, being WIN owned also suffer from these and all sorts of other problems in getting their programs to air. ‘Professional’ is the very last word in the WIN dictionary.
Watching AFL telecasts on SCTEN Wollongong reminds me of the old days of manual switching with their constant flashes (1 second or more) of TEN promos and commercials before their own, at every break. Don’t know why it’s so hard in these days of computer automed playout to avoid this. WIN/MediaHub has had this issue in many WIN-markets since day #1.
Simple fix, why don’t WIN simply request a clean affiliate feed like they are supplied with the main Nine network feed? Seems strange WIN switches off a dirty feed to insert local commercials or don’t they trust their own playout system at Media Hub to keep running and better to have Sydney commercials than big slabs of black?
Speaking of WIN, why the double size watermark cover-ups on Go! and GEM now, they look hideous!
This sometimes happens with Prime7 Central Coast and GO! from Newcastle.
That’s what testing is for. Not cool.
I had to save the clip above and play it back frame by frame to see them.
I’m not sure if they were deliberate or just another Nine screw up?
That sort of thing has been happening on GO! since it started, not something that’s happened in recent weeks. The ads are constantly out of time. The simple answer is WIN is a hopeless network.
We had the same issue at Prime for a short while. Seven had issues with the cut to black switcher, so we’d often see a flash frame of commercials from Melbourne (either NSW or Vic). And sometimes we’d even see the whole commercial break down our feed (and viewers at home would see a flash frame in and out). We found our own little work around, but I doubt WIN would care much about the secondary channels.