My Kitchen Rules outrates Packed to the Rafters
My Kitchen Rules beats Rafters again, as Seven takes a comfy win on Tuesday. But is there cause for concern?
Last week some media were noting the return of Packed to the Rafters was down some 25% from its previous season launch. With a double episode in play it was down to 1.45m / 1.25m viewers.
Last night with a single episode screening it’s a little easier to gauge its performance.
The show pulled 1.48m viewers, a slight rise from last week, but lower than its lead in of My Kitchen Rules (1.68m). While the figure is still impressive in a multichannel landscape, it is significantly lower than the 1.7m – 1.9m the show was attracting last year.
Whether the drop can be attributed to the natural cycles of episodic television, or a direct impact by Seven interrupting the season and the exit of key characters, isn’t yet clear. If it holds at those kinds of numbers its future isn’t in any mortal danger. How many shows would give their eye teeth for 1.48m viewers?
Seven again won the night with Seven News (1.17m), Today Tonight (1.03m), Home and Away (968,000), Castle (653,000) all winning their timeslots.
If Rafters is any concern for Seven then Top Gear really wasn’t even in the race for Nine. The return of the show, severely damaged by 2010 programming, was down to 484,000 –lower than the kind of numbers it would attract on SBS. It’s worth noting the show was a two hour special ending at 11:30pm, meaning its numbers would average lower.
Better for Nine were Nine News on (1.01m) followed by ACA (902,000), Two Broke Girls (816,000), The Big Bang Theory (776,000 / 725,000) and Two and a Half Men (706,000 / 671,000).
A new NCIS was also low at 847,000. Elsewhere TEN News was 673,000, The Biggest Loser (656,000), NCIS rpt (540,000) and The Project was 480,000.
ABC News (946,000) was second in its timeslot for ABC1 followed by 7:30 (667,000 oddly coded as “Summer Edition”), Foreign Correspondent (555,000), Kangaroo Mob (430,000). Genius struggled at 220,000 and is failing to match the show it replaced, Qi.
Who Do You Think You Are? (237,000) topped SBS ONE. In their new timeslots Insight was 203,000 and Dateline was 136,000.
Neighbours led multichannels on 277,000. On GEM the cricket was 201,000 and 123,000 in the arvo.
Sunrise (349,000) beat Today (327,000).