Nine has pulled celebrity weight-loss show Excess Baggage from its primetime schedule, after disappointing ratings.
The show has been in a battle with TEN’s weight-loss show The Biggest Loser in the same timeslot, last night attracting just 610,000 viewers. TEN’s long-running show had 811,000 viewers.
The show will move to GO! from Monday, while The Big Bang Theory will air in its place.
“We have decided to move Excess Baggage to GO! at 6.30pm from Monday. Unfortunately the show has performed below expectations, so it is a move we believe will provide the best possible audience for the show,” says Andrew Backwell, Director of Nine Programming and Production.
Speculation the show would be pulled gathered over the weekend after the show sank to 555,000 viewers on Thursday.
In an interview with Nine’s Director of Television conducted early last week, Michael Healy said, “I think we’ve got a really strong cast both with the celebrities and the everyday-Australians, and I think it will resonate with the audience. It has great locations and the presenters with Kate and Christian are really strong. It’s a different take on weight loss, but we’re really proud of it and Fremantle has done a great job with the production.”
But Nine’s plans to draw viewers at 7pm were thwarted when TEN surprised the market by moving The Project to 6pm and The Biggest Loser to its former timeslot.
Retreating on one of its six big brand shows at 7pm before the start of ratings is a huge loss for Nine. Even Live from Planet Earth got to air in the ratings season.
But amid crippling debt by its parent company, Nine Entertainment Co., it is protecting the all-important survey numbers which begin on Sunday.
This post updates.