America has a new TV record.
Super Bowl XLVI is now the most-watched broadcast in US history, with a cool 111.3 million viewers -300,000 viewers higher than 2011.
The game in which the New York Giants narrowly defeated the New England Patriots was broadcast by NBC, delivering a whopping 40.5 rating in the advertiser-coveted 18-49 demographic.
That figure was the highest demo result since Super Bowl XXX in 1996. Should they be thanking Madonna for the extra lift? Maybe.
The last three Super Bowls have set ratings records with the 2010 event toppling the finale of MASH.
1. 111.3 million – Super Bowl XLVI, NBC
2. 111.0 million – Super Bowl XLV, Fox
3. 106.5 million – Super Bowl XLIV, CBS
4. 106.0 million – M.A.S.H. Finale, CBS
5. 98.7 million – Super Bowl XLIII, NBC
NBC’s The Voice drew the highest rating for an entertainment telecast on any network in six years since the post-Super Bowl telecast of Grey’s Anatomy, 2006. And that’s something that’s bound to help the marketing of the local series for Nine.
Source: Hollywood Reporter