You would think giving away $100,000 would be something to crow about.
After all, it’s the same cash prize that MasterChef Australia and Celebrity Apprentice gave away last year.
Last night Nine gave away $100k to its winners of Excess Baggage (half to charity, half to a contestant) on GO! -but it hasn’t sent out the standard Press Release, which is what other networks do after that kind of finale.
In fact, it’s the fourth time Nine has had a big cash giveaway with nary a whisper.
Finales for homeMADE ($100,000), Top Design ($100,000) and Australia’s Perfect Couple ($210,000) also went unnoticed by Publicity.
By comparison, TEN did issue a Release after The Renovators finale, which also gave away $100,000.