Drama producers at ASTRA Conference

The ASTRA Conference has announced speakers for the plenary session ‘Perspectives on Drama,’ The Women in TV Breakfast and breakout sessions.

Producers Penny Chapman (The Straits, The Slap), Sarah Smith (Dripping in Chocolate, Rescue Special Ops) and Imogen Banks (Offspring, Tangle) will look at the evolving nature of drama programming on television, expectations of viewers and how the creative process is changing, in a session moderated by The Australian’s Michael Bodey.

Helen Dalley, Presenter of Sky News, has been confirmed as moderator for ‘ASTRA Women in TV Breakfast’ with Donna Hay and Tiffany Cherry.

Also announced are two breakout sessions, ‘Break Through Campaigns’ and ‘IPTV’.

“The diversity of discussion and inevitable debate at the ASTRA 2012 Conference is driven by the changing media landscape and Subscription TV’s enthusiastic response to innovation across the board. Traversing some of the industry’s top minds we’ll be exposed to leaders in advertising, drama production and IPTV providers,” said ASTRA CEO Petra Buchanan.

Breakout Session – ‘Break Through Campaigns’

‘Break Through Campaigns’ features panellists Paul Nagy Executive Creative Director, Clemenger BBDO Sydney (clients include FOXTEL, Hungry Jack’s and Virgin Australia), Matty Burton, Executive Creative Director, Whybin\TBWA\Sydney (clients include Apple, Visa, Fairfax, Nissan and Tourism NZ) and Scott Nowell, Co-founder and Executive Creative Director, The Monkeys (clients include AUSTAR, Ikea, Diageo, Telstra and Google) with moderator Paul McIntyre, The Australian Financial Review’s Senior Contributor, Media & Marketing, and Editor-At-Large for AdNews.

This session will present some of the most creative advertising campaigns on subscription TV over the last year with creative directors from leading agencies providing insight into trends, tactics and how technology is impacting on the delivery of messages to target audiences.

Breakout Session – ‘IPTV’

Panellists include Scott Lorson CEO, Fetch, Stephen Langsford Executive Chairman, Quickflix and Ben Kinealy Director, IPTV, T-Box and Pay TV at Telstra, with moderator Stephen Brook, The Australian’s Media Editor.

This session will provide an overview of the challenging consumer market and how content is increasingly becoming available on different platforms. Providers will amplify the unique selling proposition of their services delving into the product offering and how they ensure a compelling customer experience.

The 2012 day-long Conference program will highlight opinions from leaders across the industry, allow for discussion and debate through a combination of panel discussions and break-out sessions and provide networking opportunities at the Women in Television breakfast, lunch and the closing cocktail function where the ASTRA Industry Excellence Awards will be presented.

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