What’s in a TV title?
There’s a fascinating article about the value of a title in The Hollywood Reporter, and I couldn’t resist sharing some of its insights.
It’s all back in the spotlight thanks to Good Christian Bitches aka GCB. There’s also the upcoming Don’t Trust the Bitch in Apartment 23 (coming to Foxtel).
Recently we also had $#*! My Dad Says.
Choosing a title that sums up your show and grabs our attention is a bit of an artform.
They should be catchy, but not cheesy; clever, but not confusing; inclusive, but not vague; provocative, but not inappropriate…
“You’ve got to have something that makes people say,’I want to check that out,’ ” says MTV programming chief David Janollari.
“It has to be catchy, and it has to frame for the audience the context of the show.”
It notes that Friends was originally due to be titled Six of One. Lost was to have been Nowhere. And Grey’s Anatomy was set to be called Surgeons.
Clever TV shows also include the backstory in their opening credits: Beverly Hillbillies, Green Acres, Gilligan’s Island and of course, The Brady Bunch, to name a few. Credit sequences are really worth a separate story…
Some titles miss their mark. I couldn’t remember the name of A Gifted Man even after I had watched the show.
So here are the nine vital title tips from execs and producers:
DON’T Be Too Witty
DON’T Be Too Generic
DON’T Be too Long
DON’T Be Lazy
DON’T Be Too Vague
DO Be Specific
DO Be Timely
DO Use Humour
The full article is a very good read.