YouTube is upstaging Broadcast TV
This Sunday night 60 Minutes has an Anderson Cooper interview with Adele. -but it's already on YouTube.
It’s no secret that if you want to see something from overseas, chances are you can turn to YouTube before its Free to Air premiere in Australia.
The site has a plethora of content available, frequently before it airs on our television screens.
Graham Norton interviews? Check. Survivor recaps? Check. Homeland episodes? Check
This Sunday night Nine’s 60 Minutes has an Anderson Cooper interview with Adele.
But it’s already on YouTube.
And unlike Bit Torrent files, the site is legal.
Producers and Programmers are going to need to become more savvy when it comes to international content. At least there’s a good chance the Aussie shows won’t be leaked first.
But as domestic television sets begin to tap directly into the internet, Producers are going to have a hard time keeping up.
Last night TEN got its own back, by screening a YouTube campaign to arrest Ugandan guerrilla group leader, Joseph Kony.