Without the competition of The Voice, Seven reversed its fortunes last night and delivered a convincing win.
Seven won with 31.8% share over Nine 25.1%, and TEN on 21.1%.
A talent quest was still #1 for the night, with Australia’s Got Talent at just under 1.4m viewers, a big improvement on Tuesday.
The anticipated Molly Meldrum interview delivered Seven News (1.36m) and Today Tonight (1.27m) wins but they don’t match the public interest in the story. Could it have delivered bigger numbers via a Sunday Night interview? Timing is everything, and it’s pretty clear Molly was not ready to speak at the same time that show was in season.
Elsewhere Home and Away was 999,000, Titanic sank to a disappointing 720,000 and a very late Amazing Race was just 256,000.
Nine News was best for Nine on 1.14m then The Block (1.13m) and ACA (1.02m). The splitting of shows with OzTAM is expanding, with Nine dividing Celebrity Apprentice into two (908,000 / 859,000) -this is despite industry complaints about the strategy. In any case the debut is an under-performance for the show’s return. The Mentalist was 660,000 and Unforgettable was 299,000.
TEN was unable to rise above 773,000 for The Biggest Loser. TEN News was 734,000 while the country’s most popular actress Asher Keddie had to settle for 728,000 for Offspring‘s return (also an under-performance). The Good Wife was 501,000.
Once again ABC News topped ABC1 with 969,000 then 7:30 (713,000), Wild Life at the Zoo (604,000), Adam Hills in Gordon Street Tonight with the country’s most popular presenter was just 487,000. Agony Uncles was 374,000 and At the Movies was 260,000.
World’s Most Dangerous Roads was 296,000 for SBS ONE with Wildest Africa on 245,000.
American Pickers on 7mate topped multichannels with 277,000.
Nine is still comfortably ahead for the week with a 36% share over Seven’s 27.7%, but that gap will close before the week ends.