★★★★★ 0/5

Seven widens the ratings gap

MKR's finale helps Seven extend its ratings lead over Nine & TEN and grab its third clean sweep in a row.

10
Leave a comment

The finale of My Kitchen Rules helped Seven to extend its lead over Nine and TEN last week.

MKR: The Winner Announced pulled an adjusted figure of 2.81m viewers, a clear winner for the week.

Seven Network was 10.7% share points above its nearest competition. For the third week in a row it won network, primary, multichannels, key demos, every night and every city.

Seven Network was 34.2%, Nine was 23.5%, TEN 20.5%, ABC 16.4% and SBS 5.4%.

Seven’s primary channel was 26.7% followed by Nine 17.0%, TEN 14.2%, ABC1 12.3% and SBS ONE 4.6%.

7TWO led multichannels with 4.1%, then GO! 3.6%, 7mate 3.4%, ELEVEN 3.3%, ONE 3.1%, Gem 2.8%, ABC2 2.7%, ABC News 24 and SBS TWO both on 0.8%, ABC3 0.6%.

Following from MKR, Seven’s best included Revenge, Pictures of You, Seven News, Sunday Night and Please Marry My Boy.

Best for Nine were Nine News, The Big Bang Theory, The Great Barrier Reef, 60 Minutes and A Current Affair.

Modern Family topped TEN’s week then The Biggest Loser, Homeland, New Girl and Talkin’ ‘Bout Your Generation.

For ABC1 the show was New Tricks, ABC News and Miss Fisher’s Murder Mysteries while SBS ONE’s best was Who Do You Think You Are?, How to Cook Like Heston and Coast.

Seven easily won 16-39, 18-49 and 25-54 demos.

TEN beat Nine on two nights but ABC1 beat TEN on three nights.

We are now in two weeks of Easter non-ratings.

10 Responses

  1. Keep hearing that “programming is a department, not just one person”. Perhaps that’s the problem with all of these changes. What is it about “too many cooks spoil…”.
    How many people “run” TEN’s Program Department? Curious. In the beginning there were two. In the early seventies Nine had two.

  2. Meanwhile in the Nine conference room:
    “Ok, so we’ve f**ked up 2012… Let’s start planning for 2013. Any ideas?”
    “Ohh I know! How about a renovation weight-loss reality show stripped 7 nights a week!”

    Back on topic, and Seven are winning so easily its getting boring…

  3. I’ll admit I hope Nine will try to revive Person of Interest during the non-ratings period at the end of the year. By repeating it from the start reliably on one day a week i.e. Episode 1 Season 1 . If Alcatraz isn’t back then with The Mentalist. And if Alcatraz is back then with it. I guess time will tell what they’ll do.

  4. So round one to Seven, they take a few weeks off now before round 2 starts, as much as I hate Nine I really hope they (and TEN) can pick up their game after Easter and the rest of the year or it will be all Seven once again.

    And on that when the Olympics come can we assume Seven will rest it’s top shows for reruns? Mind you by then most of the fast tracked US ones will be over so we’ll probably have re-runs anyway.

  5. Must be an April Fools Day joke where Seven wins by a big amount. SBS always wins pushing ABC into 2nd while Nine and Ten compete for 3rd and 7 is always last. Last week it was SBS 35% ABC 27.5% Ten 20.5% Nine 12% Seven 5% World News Australia dominated with 2.1 million on Sunday and an weekday average of 1.87 million. SBS had a clean sweep in days, demos and cities.

    Happy April Fools.

    Wonder how the networks will fare without MKR and the addition of MC, The Block, The Voice, Celebrity Apprentice and DWTS. I can see Ten will do much better and Nine will have healthier shares especially in SOO weeks. Seven will still have its strong days. Home and Away could suffer with MC and The Block on at 7pm.

  7. Phenomenal. Seven are just cruising. People who say its not a competitive market, just look at the fighting between 2nd, 3rd and 4th. Yes Seven is way ahead but i love the battles where TEN is beating Nine then ABC is beating TEN.

    Mind you imo Nine and TEN are giving us food scraps while Seven is giving us Caviar if you like. Thats how i see it. Seven has consistent scheduling and Nine and TEN keep yanking things and moving things around but also giving us a fair few ordinary shows to watch. Mind you Nine’s Monday should have been Person of Interest at 8:30pm regardless because it is becoming America’s #1 new drama and beating the likes of Revenge and in the past few weeks has been out-rating Once Upon a Time but Nine has basically killed it. If it were on Seven it would be performing very well imo.

Leave a Reply