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Nine takes third week in a row

Nine has won its third week in a row thanks to its Reality shows, with The Voice hitting 2.62m viewers.

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Nine has won its third week in a row, thanks to its Reality shows pushing to the top.

The Voice aired twice last week hitting #1  and #2 with 2.62m / 2.26m viewers and The Block was #3 with 1.56m.

Nine Network won with 32.0% over Seven 28.7%, TEN 17.5%, ABC 16.7% and SBS 5.2%.

Nine’s primary channel was 25.9% then Seven 22.2%, ABC1 12.7%, TEN 11.9% and SBS ONE 4.3%.

Also rating for Nine were Nine News (Sunday 1.5m), 60 Minutes (1.33m) and A Current Affair (1.07m).

Seven News (Sunday 1.48m) was Seven’s strongest performer, plus Revenge (1.33m), Australia’s Got Talent (1.3m), Dancing with the Stars (1.23m) and Packed to the Rafters (1.1m).

Modern Family (977,000) led TEN’s week followed by The Biggest Loser (Weigh-In & Elimination 861,000), New Girl (802,000) and TEN News (743,000).

On ABC1 New Tricks scored with 1.18m then ABC News (Saturday 967,000), Miss Fisher’s Murder Mysteries (877,000) and Randling (857,000).

How to Cook Like Heston (407,000) was best for SBS ONE followed by Who Do You Think You Are? (370,000) and World’s Most Dangerous Roads (328,000).

GO! topped multichannels with 3.8%, ahead of 7TWO 3.7%, ELEVEN 3.3%, 7mate 2.8%, ABC2 2.5%, ONE and Gem both on 2.3%, ABC News 24 and ABC3 both on 0.8% and ABC3 on 0.7%.

Nine easily won the demos 16-39, 18-49 and 25-54.

Seven was first on Sunday, Wednesday, Thursday and Saturday with Nine winning Monday, Tuesday and Friday. ABC beat TEN on Monday, Friday and Saturday.

Nine was victorious in Sydney, Melbourne and Brisbane with Seven continuing to own Adelaide and Perth.

This week MasterChef enters the arena and The Voice and Australia’s Got Talent both drop back to one episode each.

Corrected.

28 Responses

  1. The elephant in the room which Nine is studiously avoiding mentioning in its promos is that Tricky Business is about a family of debt collectors. But they’ll be really nice people, really just a family with a heart of gold chasing poor unfortunates. I would have thought this is the last idea middle Australia would warm to so I wish them luck. And House Husbands seems to be a good idea for a short series of half hour comedy if you have the writers, but a series? I wouldn’t be holding my breath that these dramas will keep Nine at number one. And it is a shame as there are better ideas out there (ask Seven’s drama department). In commercial TV the final call rests with the programmer. Take away Underbelly and the calls for series have been very poor.

  3. I forgot to add “The Strip” to Nine’s list of drama failures. I still remember the slogan of the show “Murder in paradise”.

    So let me go from opinion to critical. In 2008, Channel Nine had the most successful new show with “Underbelly” as well as the most unsuccessful new shows with “Canal Road” and “The Strip”. Fast forward to present day and you have “The Voice” as the most successful new show to “Excess Baggage” as most unsuccessful. I anticipate more shows to be part of the latter.

  5. I think the Strip was the most recent horror on Nine! Canal Road was nowhere near as bad as people paint it! I agree it has been a while since nine have produced a good Aussie drama. Stingers and Water Rats do spring to mind! I remember shows like Young Lions never got a decent airing as with Canal Road. I was surprised RSO got 3 seasons! I watched it but took some scenarios with a pinch of salt (needing a tighter script and more realistic scenarios)!
    Sadly Aussie drama never gets much support because people expect high US production values, when we don’t have the $ and population to support it!

  6. @tezza1972

    Nine are nowhere near back. They win 3 weeks and everyone thinks they are back? Thats crazy talk.

    It didn’t take long for Nine to go back to their old ways. Tuesdays just proves this and it won’t be long now before Seven are back on top. Celebrity Apprentice is no where near a hit. Its a lame production with fixed results, aka The Hoff and you know what makes it worse, Nine splitting the damn show in half to get better ratings. That is just wrong. There is no way Nine are back yet. Tricky Business is going to be horrible, House Husbands will fail and there are so many variables here.

  7. @danny: Thanks for the info. LL can’t act for **** so i’m glad he’s not in it much. As soon as i saw an ad for this months ago i thought crappy Rafters knock-off. Shame i’m not wrong.

    What happened with 9?
    They used to be good with drama like Stingers, Murder Call (God i miss that show) even Water Rats was mindless fun & hell even McLeod’s Daughters in it’s early years wasn’t half bad.

  8. @tezza1972

    Either stick with one key demo or not. Don’t mix it around in favour nine as to make it look like they’re winning the year in terms of ratings, otherwise that’ll work even for ten. Be Unbias.

  9. 26 episodes? Wow. That’s a big gamble for a show that may very well flop

    The premise doesn’t interest me at all…they bombarded us with promos for it during The Mentalist tonight and it looked rather bland

    I reckon the funniest thing about Canal Road (apart from the awful attempt at being a medical, legal, and serial mystery every week) was that it premiered the same year as Underbelly, yet flopped so horribly it got bumped to 10:30 Wednesdays after only two episodes. Talk about having no faith in a product

  11. @ deedeedragons, I’ve heard very bad things about it that I don’t know where to start and what to end with.

    It has terrible production values; the use of Jannali in Sydney’s Southern suburbs as its main film location, poor on-screen chemistry between the cast members, right through to making Packed To The Rafters appear as its brainchild. I love Packed To The Rafters, even in its existing form, therefore I believe Tricky Business is committing the ultimate act of blasphemy.

    Lincoln Lewis isn’t in it for long. Channel Nine have high expectations for it as they sent a memo to a lot of talent and extras agencies a mere week ago announcing a 26-episode order. So we’re all going to be subjected to it right through to November.

    MuchoTB, I agree. Canal Road was so bad, that Nine had to advertise it on Foxtel just to get viewers. I expect the same for this.

  12. @guy Taking out the top 3 shows of the week (The Voice, The Block, Nine News), I think Nine has shown that it does have depth.

    Celebrity Apprentice is consistently at the top of the ratings in the demos. Nine News has beaten Seven News in the key markets of Sydney and Melbourne just about every week this year (in Melbourne, Nine News is unbeaten in 2012). A Current Affair has beaten Today Tonight in the key markets of Sydney and Melbourne just about every week this year (in Melbourne, A Current Affair is unbeaten in 2012).

    Hot Seat has beaten Deal or No Deal nationally every week for the past two years. Today has beaten Sunrise in the key markets of Sydney and Melbourne every week this year.

    With new dramas Tricky Business and House Husbands still to come…two-part mini-series Howzat!…plus Big Brother…returning favourites Underbelly, Hamish & Andy, RPA, The Farmer Wants A Wife…not to mention the Olympics, Nine is back in a big way.

  15. I was expecting Nine to win this week. But I have reservations for the next few weeks.

    David, I’m not sure if you’re aware but Nine advertised the premiere date for “Tricky Business” which will air Monday week after “The Voice”. From what I’ve heard, that show needs all the help in the World.

  16. Another good win by Nine. With only 1 ep of The Voice this week, Nine will be down but still likely to win this week. Tonight Nine has an extra ep of The Mentalist while Seven do not have AFL in Adelaide in prime time tonight and none on Saturday night. Factuals on Monday will do worse than AGT and same for Tuesday which anyone could win. Seven will win Wednesday but Thur-Sat will be close and unlikely to be enough for 7 to win. The NRL matches on Friday could give 9 a win especially since both are live and both have QLD teams. Masterchef will boost Ten except Saturdays and will likely take viewers away from The Block, Home and Away and ABC News.

    As for the following week, Seven will get a boost on Monday with an AFL match so it will be closer.

  17. Ten is rating pathetically. Losing to ABC1 is a shocking result.

    Meanwhile, GO! defeated 7TWO. Considering the channel’s target demos, Nine would be overjoyed at the profitability of it. But I agree with MillerT1; multichannel shares seem to have stopped growing. Either that or the primary channels at the moment are stronger than usual.

  18. Nine enjoy it while it lasts because it won’t be for that much longer. This week should be interesting. With the return of Masterchef the question will be how will it return for TEN? Personally i think it will be down on last year.

    Also will one episode of The Voice help Nine over the line? In a way i hope not because i don’t like how one show is carrying a schedule. Seven has showed that depth is the key here. Its going to be close this week i think.

  20. TEN can’t even crack the magic million. Thank god for Masterchef, despite what people say it’s pretty unlikely it’ll drop below a million.

  21. The margin between Nine and Seven went down by 2%. With The Voice now only once a week, Nine are going to have to try really hard to make sure that they can remain on top of Seven in weeks to come.

  23. The digital networks have not really grown much in the last year or so. In fact I think they have lower shares than a year ago. Go 7mate and Eleven used to rate in the 4s

  25. Is this the first week in 2012 that ABC1 has beat Ten? (total people share)

    And 11.9% share must be an all time record low for Ten surely?

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