Axed: Mandarin News Australia
Exclusive: The axe falls again at SBS with its Chinese-language news show to end.
EXCLUSIVE: The axe falls again at SBS with its Chinese-language news Mandarin News Australia to air its final episode on Wednesday.
The locally produced in-language Mandarin news service began in November 2010, with English subtitles. It screened on SBS TWO each Wednesday afternoon and was replayed on SBS ONE on Sunday mornings.
But it has struggled to gain healthy numbers. Earlier this month it had 0 viewers according to OzTAM data.
SBS indicates the programme was part of the SBS Chinese Language Project, commenced in 2010.
An SBS spokesperson told TV Tonight, “Research with the community indicated that it was a good concept but potentially better as a daily service. SBS also believes it would be better to offer a daily service and that’s a concept we intend to examine in 2013.”
There were 4 staff contracted until the end of June. An editor will be working on Pop Asia and a presenter will remain with SBS Radio. Other staff are expected to continue on a casual basis.
News and information will still be available to the Chinese community through the daily Cantonese and Mandarin radio programs and online at sbs.com.au/chinese.
The final episode airs 5:30pm Wednesday on SBS TWO.
Over the weekend SBS announced the end for cult game show Letters and Numbers.