Ad revenue down slightly in first six months
Seven topped the ad revenue share for the first six months of 2012, with drops for Nine and TEN.
- Published by David Knox
- on
- Filed under News
Commercial TV body Free TV Australia has released advertising revenue results for commercial networks for the period of January to June 2012.
Seven’s share rose from 38.1% to 40%, Nine fell from 34.9% to 34.5% and TEN dropped from 27% to 25.3%, compared to the same period last year.
The three had a combined revenue in the first six months of $1.82bn, down 1.15% for the same period in 2011 (does not include SBS).
Metropolitan Service
Sydney $509,793,098 -3.25%
Melbourne $372,658,685 -2.79%
Brisbane $245,814,979 +2.63%
Adelaide $101,491,740 -4.37%
Perth $151,912,924 -0.37%
TOTAL $1,381,671,426 -1.90%
Regional Service
New South Wales $188,679,177 -2.56%
Victoria $63,231,563 +0.72%
Queensland $104,592,197 +3.97%
South Australia $17,745,557 +14.78%
West Australia $24,176,765 +9.29%
Northern Territories/ Tasmania $36,486,057 +4.95%
TOTAL $434,911,316 +1.29%
STATE Revenue
New South Wales $698,472,275 -3.07%
Victoria $435,890,248 -2.30%
Queensland $350,407,176 +3.02%
South Australia $119,237,297 -1.93%
West Australia $176,089,689 +0.85%
Northern Territories/ Tasmania36,486,057 +4.95%
TOTAL $1,816,582,742 -1.15%
Networks(All Capital Cities)
Seven 40.02%
Nine 34.45%
Ten 25.53%
TOTAL 100.00%
One Response
Ten has lost the plot. This is a shocking result especially since the prior CEO spruced they would do a 32% share. No momentum, little ratings, the Olympics, no AFL – they will be lucky to break a 22% share in the back half. Maybe the new Sales Director will fix it !