Australian Story beats The Shire debut
Ratings: TEN tops the night with MasterChef but The Shire is beaten by Australian Story.
- Published by David Knox
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All eyes today on the numbers for TEN, with its anticipated premiere of The Shire.
The show came in under the magic million at 913,000 viewers, and was down on its MasterChef lead in of 1.35m viewers. Considering all the publicity the show has had it might have enjoyed a stronger debut.
It was beaten by Australian Story on 942,000 and tied with The Amazing Race Australia (913,000). The Voice US struggled once more at 592,000.
Seven won the night with 29.2% then Nine 22.6%, TEN 21.9%, ABC 19.8% and SBS 6.5%.
Revenge was best for Seven on 1.34m viewers then Seven News (1.22m), Today Tonight (1.03m), Home and Away (954,000), The Amazing Race Australia (913,000), Body of Proof (727,000 / 375,000) and Deal or No Deal (579,000).
Nine News (1.25m) and A Current Affair (1.06m) both defeated Seven’s offerings. Hot Seat was 676,000. The Voice US was 592,000 and The Dark Knight movie was 481,000.
MasterChef (1.35m) topped the night. Also for TEN were The Shire (913,000), TEN News (717,000), NCIS (646,000), The Project 6pm (438,000) and The Finder (354,000).
ABC1 had a good night with ABC News (1.04m), Australian Story (942,000) winning its slot, 7:30 (852,000), Four Corners (816,000), Media Watch (700,000) and Q & A (611,000).
Tour De France was 230,000 for SBS ONE then Mythbusters (206,000) and World News Australia (182,000).
Heartbeat ruled multichannels with 339,000.
Today: 318,000
Sunrise: 316,000
ABC News Breakfast: 51,000 / 27,000
Breakfast: 28,000
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- Tagged with 7:30, A Current Affair, ABC News, ABC News Breakfast, Australian Story, Body of Proof, Breakfast, Deal or No Deal, Four Corners, Heartbeat, Home and Away, Hot Seat, MasterChef Australia, Media Watch, Mythbusters, NCIS, Nine News, Q&A, Revenge, Seven News, Sunrise, TEN News, The Amazing Race Australia, The Finder, The Project, The Shire, The Voice, Today, Today Tonight, Tour de France, World News Australia
35 Responses
I was happy watching Mythbusters, Four Corners, Media Watch, Q&A, some of Lateline plus the repeat and Fringe. I hope the latter did alright in the ratings but fear to ask. It was an excellent episode. I recommend it tonight as well at 11pm. I’ve heard from people that watched it that it’s classic Fringe at its best. Although I really fear for the ratings on Tuesday. I wouldn’t mind if they don’t repeat the experiment again.
By the end of the ratings year we are likley to see Bingle and the shire dropped – never to be seen again – just a long line of rubbish that ten continue to produce- this is alongside ytt – gone the priscilla program – likely to bomb – is it any wonder why ten’s share price is so low ? ……..
Ten needs a broom to it’s format and it’s management – until then we are likely to see more drivel unless there is a huge change at ten ……..
@Niccky123,I agree with you in regards to the violence and malice aimed at the people in the show.There is no need for nastiness or extreme rudeness towards them.
The Shite got less than a mil; perhaps there’s hope for us yet.
@Trix – keep on fighting the good fight!
While I never was the target for the Shire, it was the early promos that ensured I didn’t watch with the guy on the surfboard combing his hair at the same time. Later promos just sealed the deal. I look forward to its “special new time” when it moves to eleven.
I personally loved it! Well produced, good stories, great cast.
For me the sad thing is how some Australian’s used violence and malice towards these people. That’s a far more disturbing picture than boxtox ever is.
And FYI the Shire has been adjusted to 941K
I’m part of the OzTam surveys at the moment and I made a pledge that I’d use my power for good and not evil. Consequently the TV stayed on ABC and SBS last night!
I thought The Shire would have done better,mainly for the curiosity factor,but having watched most of it,the only way is down from here.Also what a difference a change of timeslot has made for The Amazing Race Australia.
listening to radio this morning all those who live in the shire are very embarrassed by the show as are those that I know who live in the shire….the ads were enough to turn me off.
The Shire delivered for ch10, huge in Sydney, big in the demos and finally ten are getting ahead of ABC on a Monday. I like shows with airhead, vacuous, shallow babes it beats the block any day for me
Monday July 9th the Project 6pm rated 534k.
Last night it was 434k. To me, that’s a plummet.
In the last month The Project 6pm has ranged from 455,000 and up for Monday shows.
Hope 9 was happy with the Dark Knight ratings! Lower than TB ( I know it was longer)!
Australian Story last night was TV at its best. I have not watched this show much in the last few years but have seen the last 4 eposides. Best Australian made show on TV.
There is hope for the human race after all! Hopefully it will keep dropping to oblivion
I like many tuned in just to see what the hype was about. I found it boring and turned back to The Amazing Race after 10 minutes. The dialogue was awkward and stilted. It would have been more “real” if they’d given them an actual script, or made it more documentary-style and made no pretense of filming it and asking questions.
As it is I found none of the “stars” compelling enough to tune in next week. The two plastic surgery junkies were amusing for about a minute, but they’re a one-trick pony. Everything else was a blur of stilted, set-up, awkward fakeness.
I fit all key demos as do most of my friends, and all but one that watched last night has said they won’t be watching next week, so expect a big drop not only in overall ratings but in demos too.
Stuff like The Shire is cable TV viewing, not free to air.
Given that it precedes Masterchef, why are the Project’s figures plummeting? Surely of more concern than the Shire?
The Whole Truth final was really good, I love that they had an actual ending. I enjoyed this series a lot.
The Whole Truth was 14,000.
Timbo: Shire ratings are as per OzTAM: 913,000. Yes it did well in demos.
Ducko: Project numbers are not plummeting. It’s been averaging around these for most of the year. Needs to do better.
It actually did 941K. Also it was second for the night in 16-39 and won all it’s key demos.
I’m not so surprised at the Shire’s numbers. It doesn’t matter how much publicity there has been there is a fair chunk of the viewing public who just aren’t into scripted reality shows like this. I was never going to watch for that reason – has nothing to with publicity or quality of the show, I just don’t get into that genre of tv.
Quality TV triumphed over lowest common denominator TV? Good grief, I never saw that coming!
Wow, very disappointing, I thought it would have cleared the million with ease.
What were the ratings after the last break? They’re the ones who might come back next week. I’m guessing 800,000.
So any ratings for The Whole Truth final 🙂
All promos for The Shire have looked dire so I’m avoiding like the plague. Masterchef and The Amazing Race Australia continue to be absolutely excellent.
Looks like the extra publicity/controversy wasn’t enough to boost ratings.
Thankfully Australians aren’t ready for the trash that’s on the US and UK networks…
Can’t wait to see next weeks ratings!
The Shire will surely drop next week. Nine may as well perservere with The Voice US as they have the olympics after next week and the voice at three times epr week will probably finish next week anyway.
There is no way The Voice Aust will get the figures it enjoyed this year when it next returns. For me, Australia’s’s Got Talent is far better in that it has variety – not just singing.
The Finder’s numbers are terminal – should be gone soon.