Bindi’s Bootcamp to screen in Asia

ABC3 kids series Bindi’s Bootcamp has been sold to Discovery Kids channels in Asia.

The FremantleMedia Australia series, produced in association with Sticky Pictures, sees Bindi Irwin hosting a series of adventure challenges at Australia’s zoo with close-up wildlife encounters and messy fun along the way.

Charmaine Kwan, Vice President, Programming, Discovery Networks Asia-Pacific, said: “Discovery has a long-standing relationship with the Irwin family. We are extremely pleased to have Bindi back on Discovery Kids, our new channel which ignites the natural curiosity of kids through programmes that explore adventure, nature, science, wildlife, history and technology.”

FME Asia Pacific CEO Jon Penn said: “We have been thrilled with the quality of this uniquely Australian format and its engaging and talented young star Bindi Irwin, not to mention its ratings success on ABC3.

“This new deal with Discovery Kids in Asia shows that there is strong demand in markets outside Australia for original live-action kids’ entertainment, and that Bindi’s Bootcamp is a unique and exciting Australian leader in this genre.”

Bindi’s Bootcamp was the first new property to come from FME’s partnership with Terri, Bindi and Robert Irwin and Australia Zoo.