Nine plays The Voice (US) in a bid to lift ratings

Nine has announced it will screen Season Two of The Voice (US) in a bid to lift its early evening ratings.

But the series has already been run and won in the US, having screened there from February – May and the name of the winner is already found on Wikipedia, YouTube and numerous entertainment websites.

With The Block having left the building Nine is already struggling as viewers turn to MasterChef. On Monday Nine’s primary channel finished behind the ABC, and Seven has won two nights with The Block out of the race.

Nine will screen two hour instalments of The Voice on Mondays, Tuesdays and Wednesdays on all but the premiere night, next week Monday July 9th.

When the Olympics kick in later this month the show moves to GO! -but Nine incorrectly touts them as “Live” shows despite the finale having aired in May.

Screening the US version of The Voice could also potentially diminish the freshness of the brand for the next local season.

Series two of the American ratings smash hit, The Voice U.S., which premiered with over 37 million viewers, hits Australia next Monday, July 9, at 7.00pm on Nine.

All four superstar coaches will return to The Voice U.S.: Christina Aguilera, Adam Levine, CeeLo Green and Blake Shelton, who will discover and nurture America’s next great musical talent.

Hosted by Carson Daly, there will be three stages of competition in The Voice U.S. – the Blind Auditions, the Battle Rounds and the Live performance shows.

In this series, during the Battle Rounds, each coach will have two guest mentors to help guide their artists to their performance. While Kelly Clarkson will be saddling up with Team Blake, Blake’s other mentor will be his wife, country superstar Miranda Lambert.

Team Adam’s mentors will be R&B crooner Robin Thicke and Alanis Morissette. Team CeeLo has R&B greats Ne-Yo and Kenneth “Babyface” Edmonds, while Team Christina lines up with pop/country singer-songwriter Jewel and Lionel Richie – father-in-law of Joel Madden, who was one of the coaches on the phenomenally successful Australian version of The Voice.

Monday, July 9 – Blind Auditions (7- 8pm)
Tuesday, July 10 – Blind Auditions (7-9pm)
Wednesday, July 11 – Blind Auditions (7-9pm)
Monday, July 16 – Blind Auditions (7-9pm)
Tuesday, July 17 – Blind Auditions (7-9pm)
Wednesday, July 18 – First Battle Round (7-9pm)
Monday, July 23 – Battle Round (7-9pm)
Tuesday, July 24 – Battle Round (7-9pm)
Wednesday, July 25 – Final Battle Round (7-9pm)

All Live shows will be seen on GO! during the London Olympics. Last year the first series of The Voice U.S. premiered on GO! launching to record numbers.

Whose team will you be on?


  1. Nine are Desperate for anything to see them through to the Olympics and Big Brother.If it was allowed and they really wanted to they could even show old Hi 5 episodes or Humphrey Bear or Postcards amongst whatever else is now gone list.

  2. Secret Squirrel

    @TM – all well and good, assuming they have the $, but what would you have them play in the few weeks leading up to the olympics?

  3. Typical Channel 9 two of their shows ended the voice Australia and the block and and they want fill the void with The Voice Us Edition 🙁

  4. @Bogues The Voice started on Go, Nine did not show it at all.

    Ten learnt with the Biggest Loser and Idol that the US versions bring on viewer fatigue and the local versions suffer as a result, obviously the programmers at 9 have a short memory of such things.

  5. @Secret Squrriel – oh I don’t know, maybe plan for the future and develop and program some half decent tv shows well ahead of time?

  6. Secret Squirrel

    I agree that it’s prob not going to rate that well, altho’ the demos will prob be a little kinder, but what would you have them do until the olympics start – more Spam Theory or 2¾ men?

  7. IIRC, the first session of The Voice US started on Nine, but moved to GO! because of poor ratings. I can see this being moved to GO! in less than a fortnight for exactly the same reason.

    Having six hours per week for a ‘live’ show that is months behind is sure a good way to end up third place each week in the ratings.

  8. I agree, this is so desperate. Season 2 of the Voice US was great, but I’m not so sure they should be playing it straight off the back of the Australian version, and then moving it to GO half way through it’s run.

  9. I’ve been wanting to see this, but I think they should of just played it out on GO!

    Nine shouldn’t be so desperate and wait for the Olympics.

  10. I hope this ruins the voice australia. I think it is the worst idea for nine to play the voice US straight off the breakthrough first australian season. I know i wont be watching. Masterchef is where its at!

  11. Well they did screen the first season quite late on GO. I’d prefer for some reason, that it’d be kept on GO but at least they are showing in

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