Nine has announced it will screen Season Two of The Voice (US) in a bid to lift its early evening ratings.
But the series has already been run and won in the US, having screened there from February – May and the name of the winner is already found on Wikipedia, YouTube and numerous entertainment websites.
With The Block having left the building Nine is already struggling as viewers turn to MasterChef. On Monday Nine’s primary channel finished behind the ABC, and Seven has won two nights with The Block out of the race.
Nine will screen two hour instalments of The Voice on Mondays, Tuesdays and Wednesdays on all but the premiere night, next week Monday July 9th.
When the Olympics kick in later this month the show moves to GO! -but Nine incorrectly touts them as “Live” shows despite the finale having aired in May.
Screening the US version of The Voice could also potentially diminish the freshness of the brand for the next local season.
Series two of the American ratings smash hit, The Voice U.S., which premiered with over 37 million viewers, hits Australia next Monday, July 9, at 7.00pm on Nine.
All four superstar coaches will return to The Voice U.S.: Christina Aguilera, Adam Levine, CeeLo Green and Blake Shelton, who will discover and nurture America’s next great musical talent.
Hosted by Carson Daly, there will be three stages of competition in The Voice U.S. – the Blind Auditions, the Battle Rounds and the Live performance shows.
In this series, during the Battle Rounds, each coach will have two guest mentors to help guide their artists to their performance. While Kelly Clarkson will be saddling up with Team Blake, Blake’s other mentor will be his wife, country superstar Miranda Lambert.
Team Adam’s mentors will be R&B crooner Robin Thicke and Alanis Morissette. Team CeeLo has R&B greats Ne-Yo and Kenneth “Babyface” Edmonds, while Team Christina lines up with pop/country singer-songwriter Jewel and Lionel Richie – father-in-law of Joel Madden, who was one of the coaches on the phenomenally successful Australian version of The Voice.
Monday, July 9 – Blind Auditions (7- 8pm)
Tuesday, July 10 – Blind Auditions (7-9pm)
Wednesday, July 11 – Blind Auditions (7-9pm)
Monday, July 16 – Blind Auditions (7-9pm)
Tuesday, July 17 – Blind Auditions (7-9pm)
Wednesday, July 18 – First Battle Round (7-9pm)
Monday, July 23 – Battle Round (7-9pm)
Tuesday, July 24 – Battle Round (7-9pm)
Wednesday, July 25 – Final Battle Round (7-9pm)
All Live shows will be seen on GO! during the London Olympics. Last year the first series of The Voice U.S. premiered on GO! launching to record numbers.
Whose team will you be on?