Nine slips to fourth place on Monday

Nine slipped to fourth place last night just days before its Olympics broadcast begins.

Seven won the night with 31.9% followed by TEN 23.3%, ABC 21.3%, Nine 19.5% and SBS 4.0%. Nine’s primary channel also couldn’t manage a bronze medal, landing in fourth place behind ABC1.

The Revenge finale topped the night with 1.55m viewers for Seven. Other Seven shows were Seven News (1.29m), Today Tonight (1.24m), The Amazing Race Australia (1.01m), Home and Away (1.00m), Up All Night (888,000), Deal or No Deal (618,000) and Body of Proof (436,000).

MasterChef won its slot with 1.55m viewers for TEN and The Shire lifted to 1.06m in preliminary figures -but is expected to be adjusted to 754,000. TEN News was 754,000, NCIS was 591,000, The Project 6pm was 486,000 and NCIS: LA was 397,000.

ABC News (1.00m) topped ABC1 then Australian Story (938,000), Four Corners (910,000), Media Watch (837,000), 7:30 (741,000) and Q & A (708,000).

Nine began the night well with Nine News (1.28m) but ACA was 898,000. Aside from Hot Seat (701,000) it struggled again with The Voice US at its lowest on 484,000. Movie: Killers was 347,000.

Best for SBS ONE were Mythbusters (203,000), Man vs Wild (192,000), and World News Australia (157,000).

Neighbours was highest on multichannels with 311,000.

Sunrise: 353,000
Today: 329,000
ABC News Breakfast: 35,000 / 25,000
Breakfast: 28,000

Monday July 23 2012

14 Comments:

  1. If the “killers” movie is one the with Ashton kutcher, it is now on Go (NSW)(12/8/12 09:30pm). What is the nine network doing. Repeating a program say 2 months after original broadcast okay, 2 weeks after, not ok

  2. ROFL – David, do you go out of your way to find the most embarrassing photos to use with your stories? If you don’t, then don’t change how you select the photos, they are hilarious!

  3. That has got to be a new low point for Ch 9. The Project even rated better than The Voice US, not to mention Australian Story getting Double the numbers. Talk about being in a holding pattern waiting for the Olympics to save them.

  4. jezza the first original one

    ch9s poor showing at the moment is entirely down to poor planning and a complete absence of any strategy. I have also heard on the radio and reas in the printed press, that there is a 30 million dollar shortfall in their expected advertising revenue for the Olympics. This does not bode well going forward….

    As for The Shire, it is hilarious, I keep expecting to see a Chris Lilley character popping up somewhere…The plastic girls are just perfect for a career in the online adult entertainment world….it is mindless….but some folk want fame at any price

  5. Thanks David, I haven’t been watch and about the only think I’m watching on Nine right now is the occasional BBT, I even just paid to get the Olympics coverage on Foxtel so I won’t have to put up with the constant Nine promos for it’s shows over the next 3 weeks

    Silly question but since the Games are not included in the end of year ratings will they still be listed daily, how does that work?

  6. The Voice US will be gone from Nine when/if it returns after the Olympics. IMO it will go to GO! or GEM.

    Good numbers for Revenge, I agree that it is some what over hyped by I liked it and can’t wait for more, but I guess ch7 will hold off airing it until 2013?

  7. The Shire was Amazing last night. Didn’t think it could get any worse but they pulled it off.

    The introduction of the underwear waitresses next week ensure that the car wreak will continue.

    Thanks to the idiots in front and behind the camera here.

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