ABC beats TEN for the week

Nine defeated Seven last week, but the real story is ABC taking third and pushing TEN into fourth place.

The first post-Olympics week* sees Nine defeat Seven, but the real story is ABC taking third and pushing TEN into fourth place.

Nine: 31.3
Seven: 28.6
ABC: 17.9
TEN: 17.1
SBS: 5.0

Primary Channel:
Nine: 24.5
Seven: 20.5
ABC1: 13.8
TEN: 11.3
SBS ONE: 4.1

GO!: 4.6
7TWO: 4.5
7mate: 3.7
ONE: 3.0
ABC2: 2.6
GEM: 2.3
SBS TWO: 0.9
ABC News 24: 0.8
ABC3: 0.7

Nine won key demos 16-39, 18-49 and 25-54.

Nine won Sydney, Melbourne and Brisbane. Seven won Adelaide and Perth.

Seven won Wednesday – Saturday. Nine won Sunday – Tuesday. ABC outranked TEN on Sunday, Monday, Tuesday and Saturday.

Underbelly: Badness was the week’s #1 at 1.76m followed by Nine News (Sunday: 1.68m), Big Brother (Launch: 1.63m), London Live (1.45m). Other brands for Nine included Anger Management (1.11m) and The Big Bang Theory (1.07m).

Seven News (Sun: 1.46m) was best for Seven then Sunday Night (1.41m), Today Tonight (1.09m), Home and Away (997,000) and The Amazing Race Australia (Wed: 976,000).

ABC News (weeknights: 988,000) topped ABC1’s week then Grand Designs Revisited (944,000), Australian Story (930,000), New Tricks (924,000) and Gruen Sweat (907,000).

TEN didn’t land any shows in the Top 20. Puberty Blues (925,000) was #27 for the week. Next for TEN were MasterChef: All Stars (811,000 Thurs highest), TEN News (705,000) and The Project (6:30pm 609,000).

Best for SBS ONE was The Bible’s Buried Secrets (294,000), Who Do You Think You Are? (290,000), Insight (282,000) and Russia: A Journey with Jonathan Dimbleby (280,000).

*includes Olympic content on Sunday and Monday.

29 Responses

  1. @Casey – (stop me if you’ve heard this before) ratings for Thu and Fri are always lower compared with earlier in the week. Have a look at Sunday’s ratings and you’ll see that they’ve magically bounced back up.

    Plus, it’s not the totals that matter, it’s the demos and it’s been doing fine all week.

  2. For what Nine would’ve paid for the rights, I can’t see Big Brother returning next year, if its ratings keep staying under a million.

    Ten are getting behind too much scripted factual crap like The Shire and Lara Bingle, that are much more suited to pay TV, or to Eleven, than to a free to air main channel, where that stuff needs to regularly rate over a million.

  3. bazza – Ten have treated a number of shows very poorly since Murdoch took over.

    Glee, House, Good Wife, NCIS and L&O SVU were all rating very well until the past year or so.

    And Ten is doing the same thing to MF – the more repeats they show the more viewers download or ignore the show altogether.

    And whatabout the way they have treated Australian made shows like YTT, MCA and BTG???

    There have been many posts suggesting that Murdoch is deliberately trying to destroy Ten so Gina – or his dad – can take it over very cheaply or to send more disgruntled viewers over to daddy’s Foxtel.

    Don’t know if any of this is true – but coming fourth to ABC and having an SBS doco beating it’s multi-million $ EDN surely suggests something not quite right is going on at Ten’s HQ.

    So glad I am not a Ten shareholder.

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