House Rules for Seven strategy

Seven’s new renovation reality series coming in 2013 will be called House Rules.

The series, which is currently calling for applications, is set to air on “multiple nights” next year.

The title (not to be confused with ABC’s former comedy of the same name) was revealed yesterday during Seven’s annual results presentation.

Seven also revealed it is reviewing costs in News and Public Affairs and sees fragmenting audiences as an opportunity as well as a threat. There are also more plans to take advantage of Second Screen engagement, noting “FANGO is just the beginning.”

Here are some of the key points outlined at yesterday’s presentation:

Excellent performance of Australian programs but search never ends
New multiple night reality franchise, House Rules
Development of cross-platform friendly content
New drama, A Place To Call Home
Some cancellations and cost management of long-running series

Maintain leadership position
Leverage the power of local news
Better utility of what is unique content
Key focus of company-wide Content
Management Review
Cost review underway in News unit

Four game AFL deal beneficial despite tough advertising market
Strongest product in a weak market
Target has been iconic events
NRL update

Cost management and continued review of back office to invest in front-of-house i.e content
Fragmenting audience is an opportunity as well as a threat
Second screen potential eg. FANGO is just the beginning
How do we take our big brands and make more money from them?
Priority is having the best programs


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