What’s the best approach to using a multichannel? Should they run stand-alone content, or should they offer catch-up of premium shows?
In the three years that multichannels have been widely utilised, I’ve seen various approaches. They’ve certainly been a work in progress. I liked that channels like GO! and ELEVEN had some flagship shows that gave them identity, but lately they’ve had reruns of Episodes or MasterChef after playing on the main channel.
Now GO! and GEM are set to replay some of Nine’s biggest shows.
Anger Management will air 8:30pm Wed August 15 on GO!, the day after its Nine premiere.
Big Brother will have arvo replays on GO!, usually at 5pm, but beginning with a 90 minute edition on Tuesday August 14.
Meanwhile Underbelly: Badness gets a replay at 10:30pm Saturday August 18th on Nine.
Howzat!: Kerry Packer’s War also replays 9:30pm Saturday August 25 on Nine.
All of this means you won’t have to watch their premiere episodes if there are just too many other shows fighting for your attention. While it shouldn’t impact on Nine’s final figures, scheduling replays does mean the overnight numbers could be lower, and potentially see headlines giving other shows a win…