TEN “disappointed” with Everybody Dance Now, future undecided.
TEN is in discussions to "make good" with sponsors following a dire launch for its new talent series.
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TEN’s Chief Sales Officer has conceded the network is “disappointed” with the ratings performance of new talent series Everybody Dance Now.
“We’re disappointed,” he told advertising publication B&T. “We’re disappointed for the show given that we think the format deserved better. Clearly we are coming out of the washout and the distraction of the Olympics. Underbelly was always going to be a success, but Big Brother was a question mark, but it’s kicked.”
The show debuted with 598,000 with the network contacting journalists to talk up its performance in the demos up against the Olympics. But today it plummeted to 304,000 viewers without the Olympics -lower than How to Train Your Dragon on 7mate. It’s already lower than the kind of numbers pulled by The Voice US and Excess Baggage.
O’Brien said the future of the multi-million dollar show “hasn’t been decided yet”, adding it was in discussions about make goods for sponsors including Kia, Optus and Vaalia.
With word of mouth and headlines now running negatively for the new show, it reiterates the need to launch a show positively in the current environment.
TV Tonight also understands that shooting of the first episode saw the crew work a 17 hour day and audience members enduring a six hour shoot.
TEN’s schedule has been dominated by local Reality and Observational shows of late, against increased formats on Nine and Seven but it premieres Puberty Blues tomorrow night with good reviews and wide promotion followed by Class Of, while Can of Worms, Don’t Tell the Bride and I Will Survive roll out next week.
Everybody Dance Now hosted by Sarah Murdoch continues tonight on TEN and airs twice next week, on Sunday and Monday.
29 Responses
This makes “Excess Baggage”look like a success…
Couldnt have happened to a nicer gal too….*rolls eyes*.
This show is bad. There is no buy-in for viewers because: the format is confusing, Sarah Murdoch is strange and subdued as host (plus her voice seems out of synch with her lips), who really cares about Kelly or Jason, what the hell do they know about dance anyway? and there is way too much superfluous talk.
Ten is fast becoming the new Nine in terms of spectacular fails.
I agree that EDN is a total disaster and the fingers should be pointed at Ten management and the woeful hosting performance by Sarah Murdoch.
Sadly the only people who will really suffer are the incredibly talented dancers and the crew who obviously are working hard on the show.
Sarah, Kelly, Jason and the Ten executives behind this mess will not be harmed by this one bit.
Ten has had a disastrous year – Circle, Breakfast, Bingle, Shire, EDN and most likely Don’t tell the bride, I will survive and Recipe4Riches.
Puberty Blues and Class of look very promising – but I think they will suffer too because of Ten’s heavy reliance on crappy reality shows.
Seriously – should anyone really be surprised by all of this? The last business Lachlan Murdoch headed was OneTel… ’nuff said.
I recorded last nights show, watched it tonight… fast forwarding the intro, the introduction of the kelly and jason, sarah’s opening monologue, kelly and jason talking again about their 5 acts, monologue about the first act, sarah talking to the act, sarah talking to kelly/jason, plugs for the website, adverts, sarah talking to kelly/jason about the act that just danced again, jason/kelly talking about their act and why they are better than the other teams’ act… after all that, i watched a 93 minute show in 17 minutes.
Borrrrinnnggg.
Bring back So You Think You Can Dance… at least that seemed to keep moving and the format was so much better.
What’s going on with Sarah’s shoulders in that photo?
As I said in another comment section
It’s TEN’s own fault. They have dropped the ball big time and somehow Nine managed to pick it up. Yet… David Mott still has a job??? Crazy silly!!
I don’t understand why Everybody Dance Now is rating badly. I think it is a great show and Sarah Murdoch is doing a great job as host.
LOL, sucked in ten.
Hows the revamp going Mr. Murdoch? think its time to calm the farm and go back to actually putting effort in, taking risks.
eg masterchef and project . . . before you ruined them with endless product placement and screwing with the time slot.
Is it any wonder the show is failing, TEN simply didn’t listen to the viewers they “had” and people are continuing to turn away in droves from the network due to stupid decisions by “management”! TEN you simply need to start listening to the viewer, without us you are nothing! I pity the people on the production of ‘Everybody Dance Now’, I sincerely hope they all find work if the show gets axed.
I bet the ‘new’ sales director is having serious doubts about his job/career right now. Word of advice get another job quickly.
Advertisers, don’t waste your money on ch10, seriously they appear to be stuffed with very little winners until mc next year.
Accountability of programmers, when is someone gonna get sacked for yet another simple, basic but monumental stuff up? In any other job they would be long gone.
The future looks bleak fo ch10
Just how low will the ratings go tonight? Do I hear 250k?
Ten needs to back off on “reality” shows a little. This ridiculous thing is just a rehashed American outing, with a washed up model at the helm, what made them think anyone would like it is beyond the ken of anyone I know.
Oh BTW i wonder if this flop means Sarah might go back to Top Model? She was great and in a way it would be good to see her back on that show instead. Personally she never should have left looking at the figures for this show.
Well its their own fault. They launched it 1 week too early while Olympics was still airing. Seven have done the right thing with putting The X Factor premiere next week. Mind you in saying this the production looked a bit shonky and it needs work. The premise is good but the show itself isn’t. SYTYCD should have been revitalised. It would have done a lot better.
yep yep yep…Agree with you all.
Well said George.
A train wreck indeed.
We want our networks to have a go and take risks. Renovators, The Project and the Shire… is taking risks. It needs to be encouraged otherwise we will end up with absolutely nothing on TV. But surely somebody with fresh eyes could have looked at EDN and said – this needs some changes.
I want a reality series about the current TEN management…..as somebody has suggested…it’s called “Everybody Take Cover Now”
Come on Ten – Sort your stuff out, make the right viewer friendly decisions you need to, and don’t give us junk. Cause its just embarrassing.
all these shows are at their best during the auditions. The Voice, X factor, AGT, Idol, SYTYCD; they all had a lot of interest in the auditions, then people stop caring and ratings dip once it reaches whatever the next round is. So which bright spark decided to skip the audition stage and start off with ‘battle round’ type episode.
@John Jackson, completely agree, the format seems to rely on the assumption that the viewers and audience care about the people we have just seen. incorrect.
EDN is a disaster. Even my mother who is a competition line dancer and loves everything to do with dance didn’t like it. It seems to be another Channel TEN make work scheme for members of chairman Lachlan Murdoch’s family. The disastrous Renovators last year was produced by his sister’s production company and now his missus has bombed out hosting EDN.
Something will have to be done about the train wreck that is now Channel Ten. Perhaps a change of name will now be needed because with Breakfast, Being Lara Bingle and The Shire, the Channel Ten brand has been totally trashed and the public simply refuse to watch the channel anymore.
Given the series is reported to be costing $20m I assume this is a write off ?
I can’t believe that Ten Executive led by Lachlan Murdoch continue to fail to meet audience, advertiser and basic production standards.
The program is appalling. But the fact it comes after The Shire, Breakfast and Young Talent Time is certainly telling a story about their strategy and leadership.
Interesting it is the new Sales Director apologising and making programming statements.
I watched the first episode of this show and I had such high hopes, but I found it a little strange.
They were saying if you don’t want this dancer/s to go then you can vote them back, but we know nothing about them really, so why care about them? How is some of them on team Kelly and others on team Jason? Also the competing of one dancer against a group of dancers, of course the group will most definitely always win.
The show started and they were already on stage and saying these people are great, yet the audience has no idea who they are.
Were there auditions for this show? How was it setup? I just found it too confusing.
The promos were great and made it seem to be a bigger and more exciting show than what I saw when the actual show made it to TV.
It’s also now such a tangle of shows. This, Big Brother and X Factor?
I love Jason and Kelly, they are really great. Sarah is OK, but I don’t think she is the best fit for a show of this nature. I enjoy the show and I think the talent on display is absolutely phenomenal – Australia has always had extraordinary dance talent. It was never going to succeed against BB, it belongs on Eleven, for sure. Dance programs can certainly succeed on Australian TV, as the continuing success of DWTS shows, but the format of this one is muddy and confusing and needs definite tweaking.
So they’re going up against Big Brother next Sunday & Monday? Good luck! lol
Sarah Murdoch isn’t a very good host. She was okay on ANTM because at least she had relevant industry experience and knowledge there; in the dance thing she’s out of her depth and really has nothing to offer… other than being the bosses wife, of course.
Can’t believe ANTM is sitting on the shelf without a host because she left to do this show instead. Wonder if she’s kicking herself.
What did they expect? I must say the promos were great on selling a show that’s quite disappointing in terms of living up to what hype in created.
The format is uninspiring, shoddy cameras, awkward arena. Kelly, Jason and Sarah are all great individually but the show really lacks the excitement and even some honesty and warmth to it. The set looks like Young Talent Time – remember how that turned out? And everything feels rushed. No attention to detail. No care for the dancers.
The concept and how it’s executed deserved more revision before making the final product. And I don’t think it can bounce back now. Too late.
Show is shooting each week.
David have they got episodes ‘in the can’ or are they all live? Could it technically be off our screens by next week?
Out of all 10’s new shows I am only interested in Puberty Blues and Can of Worms, everything else is utter, utter garbage
TEN is repeating it again at midday. My EPG is not updated. Dr Phil is still listed.
I really don’t like the format of the show. Its confusing.