0/5

Underbelly, Big Brother score while Everybody Dance Now bombs.

Ratings: Nine's post-Olympic strategy pays off for the first day, but TEN's new talent show is a disaster.

They will be all smiles at Nine today and in panic stations at TEN after the first post-Olympics figures are in.

In a nutshell, Underbelly: Badness topped the night with 1.78m viewers with Big Brother launching to 1.61m viewers.

But it has come at the expense of TEN’s new talent show. Everybody Dance Now plummeted to just 304,000 viewers losing over half the MasterChef: All Stars lead in (702,000). The show already has “disaster” stamped all over it.

Shares for the night saw Nine lift above its Sunday performance with 38.6% to Seven’s 27.7%, ABC 17.3%, TEN in fourth place on just 13.4% and SBS on 3.1%.

Nine’s promotion and planning paid off for the first night. Underbelly: Badness (1.78m) floated to the top above the noisier Big Brother launch (1.61m), the latter was a big hit with social media last night. Nine News (1.25m) followed for Nine then ACA (1.02m), Closing Ceremony (1.00m for the live morning broadcast / 864,000 for the primetime replay) and 569,000 for Hot Seat.

Seven fared well under the circumstances and can be relieved with its numbers given Nine’s assault on viewers. Seven News (1.34m) led for Seven then Today Tonight (1.26m), Home and Away (1.02m), Once Upon a Time (799,000), The Amazing Race Australia (787,000), Deal or No Deal (648,000) and Body of Proof (518,000).

ABC News (1.04m) topped ABC1 then Australian Story (935,000), 7:30 (844,000), Media Watch 677,000, Four Corners (661,000) and Q & A (505,000).

There is no good news for TEN which could not rise above TEN News (753,000). MasterChef: All Stars was 702,000, The Project 6pm was 427,000. Everybody Dance Now (304,000) has paid the price of launching early with a flawed format and questionable casting -despite having some strong dancers giving their all. It was lower than The Bold & The Beautiful (408,000). Yesterday the show was canned by media headlines (this site gave it one day’s grace given it was against Olympics, but now all bets are off).

SBS ONE also had a low night even by its own standards. Mythbusters was 167,000, Man vs Wild was 148,000 and World News Australia was 140,000.

How To Train Your Dragon on 7mate topped multichannels with 335,000.

Monday 13 August 2012.

47 Responses

  1. “…so it can be tweaked.”

    EDN doesn’t need tweaking – it’s a corpse that needs to be re-animated by a necromancer (or maybe that’s already happened and we’re just seeing the semblance of life, but behind those dead eyes, there is no wit, there is no spark, and there is no soul).

    Premiering during the last day of the olympics wouldn’t have helped but this turkey was never going to make it to Thanksgiving.

    I watched my first UB since I was put off the series by the dodgy script and acting of the second one. It was alright, altho’ the dialogue is still too contrived & smart-arse and doesn’t ring true.

    I am also over the try-to-be-cool editing tricks, and some of the narration – ugh. I’ll give it another look but I’m not sold.

  2. (Open letter to TEN)

    It’s your own fault

    You give up on popular franchises like SYTYCD, Big Brother and Idol – due to the fact the numbers dwindled because you couldn’t be stuffed to reinvent the format instead, start scattering the program on new days, new time ect. What did you expect.

    You deserve to be beaten by The ABC

    Sincerely,
    Steve Sydney

  3. I don’t like to give 10 any ideas but maybe Neighbours is due back. The Simpsons is another choice as there are 20 years of episodes so it would give 10 a chance to come with something watchable.

    Sarah Murdoch is a very wooden host BTW. Looks sensational but wooden.

  4. Wow! What a shocker for Ten! I could only manage a couple of milliseconds of EDN last night: it was terrible. I thought that All Stars would fair better. I quite like it.

    As an alternative to Devil Wears Prada, Ten could replace it with some repeats of NCIS. Haven’t seen that for a while *rolls eyes*.

  5. Ten should definitely bring the Simpsons back from 11…It is such a waste on 11 for a network that just can’t get a winner.

    The big question is – who is going to have the balls to suggest moving this show from TEN when it is hosted by a Murdoch????

    Give both Murdoch’s the sack I say… for the health of the network.

  6. I thought Underbelly was much better than their recent offerings, some great acting int it. But the obsession with slow-mo and voiceover still ruins it for me. It just isn’t necessary – is Screentime capable of making a TV show that doesn’t rely so heavily on these worn-out devices?

  7. With ratings as bad as that for EDN, go only knows how bad the ratings for I Will Survive will be!. They may as well shift both to ELEVEN from next week, don’t even bother putting IWS on TEN at all.

    So I wonder if we will see The Project shifted back to 6.30pm to cover that 1 hour, and then The Simpsons at 6pm with Sabrina returning to 6pm on ELEVEN?

    1. I can only see Modern Family as a potential 7pm filler (not that I am suggesting it’s a good idea) and lord knows what for 7:30 Sundays. This business of not having one show across 7pm weeknights is treacherous stuff….

  8. TEN repeated EDN yesterday at lunchtime. I tried watching it again, but I just have no interest in it. I like dancing shows. But the format and basically everything doesn’t work for me.

  9. Those Everybody Dance Now figures are a disaster for a prime time weekday slot.

    I imagine that it cannot survive for long unless Big Brother takes a big hit due to people tuning in out of interest first time round and then tuning out.

    The problem for Ten then is what to replace it with? They don’t have an early evening fall-back endlessly repeatable product like The Big Bang Theory. NCIS is only suitable for later time slots due to content. Perhaps The Simpsons?

    Whatever happens Ten need to learn that cheaply made rubbish like this is pointless.

  10. Hot seat usually beats deal..so on a night when nine clobbers seven it gets thumped by deal by about 80k..and on a special celebrity week to boot..i don’t get it.

  11. How to Train Your Dragon an animated film on 7Mate outrated Everybody Dance Now on Ten!!

    That’s a sign your show is a turkey. The show has been shoved in out faces in every ad break on every show on Ten for the past month so it’s not surprising people were over it before it premiered

  12. I’m not a dancer, but from what I’ve seen on EDN, it’s all very good.

    I think part of ten’s problem is they don’t use their stable of shows to cross promote. So the audience don’t get a chance to know who these people are.

    And, as this blog has shown previously, when a show is cancelled it doesn’t just affect those in front of the camera.

  13. Just when you through Excess Baggage would get the prime time “flop of the year”….along comes Everybody Dance Now. It’s the third time TEN have gone with a homegrown format rather than buying something in that’s proven. Renovators, YTT and now this. With possibly more to come(IWS). TEN when you are the distant third network – you probably need to invest in a proven formula. Cause at the moment you are just throwing money away.

    How far ahead are they recording EDN? Can they save it in any way? New judges? New Host? It desperately needs a least one Aussie judge. Seems a shame given the talent. YTT was the same. If it gets another 300K this week it will be on 11 come next week. ahhhh gotta love multi channels.

    Big Brother first 10 mins was terrible and awkward, but it ended up OK. Sonia did a pretty good job.

  14. Well I thought I’d give this a whirl, as I generally avoid all these competition shows like the plague. Oh dear. Who are these 2 Americans we’re expected to genuflect to?

    Nothing wrong with the actual dancers, it’s all the surrounding guff that was so bad, including Sarah, who looks gorgeous but that’s about all. And the incessantly screaming audience (where do they get these people?).

    So over all this crap.

  15. Major flop for EDN yet still rating some 7 times higher than Breakfast. I know, maybe Ch10 should replace breakfast with EDN and provide a real point of difference. 300k viewers is exactly what ch10 would love in that morning slot. And rename the show “the breakfast dance project”…. I should be working for ch10, watch the figures rise.

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