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X Factor drives Seven to a win

Ratings: The X Factor was Monday's #1 show and is on its way to "hit" status this season, while ABC takes third for the night.

 The X Factor again underpinned Seven’s primetime schedule as the #1 show of the night and is on its way to “hit” status this season, at least until the Live shows begin.

Seven was 32.2% to Nine 28.2%, ABC 19.8%, TEN 15.6% and SBS 4.3%.

The X Factor pulled 1.38m viewers for Seven then Seven News (1.25m), Today Tonight (1.18m), Home and Away (1.1m), GCB (766,000 / 664,000) and Deal or No Deal (547,000).

Nine News (1.19m) was best for Nine. Big Brother Mon was 1.1m, ACA was 1.06m, Underbelly: Badness was 1.03m, Hot Seat was 572,000 but Gordon Behind Bars fell to 393,000.

ABC News again topped ABC1 with 1.1m, followed by Four Corners (836,000), Australian Story (825,000), 7:30 (791,000), Media Watch (704,000) and Q & A (648,000).

TEN was again relegated to fourth place for the night and could not rise beyond TEN News (742,000) with Can of Worms on 582,000, Modern Family (541,000), Don’t Tell the Bride (518,000), The Project 6pm (412,000) and The Shire, now below Judge Judy on just 204,000.

Test Your Brain had an IQ of 273,000 for SBS ONE followed by Mythbusters (195,000) and World News Australia (135,000).

Neighbours led multichannels with 344,000.

Sunrise: 366,000
Today: 312,000
ABC News Breakfast:  53,000 / 20,000
Breakfast: 23,000

Monday 27 August 2012 

19 Responses

  1. Not good figures for Ten.. but at least they are not $2 billion in debt like Nine. Now.. that is what you call losing. They couldn’t even turn a profit on the Olympics. Kerry Packer always thought he could buy his way out of a problem.. but those running it now still seem to be following his mantra.

  2. “The Shire” is absolute crap, indeed most of the current Channel 10 lineup is crap!
    They need to fast track new season episodes of “The Good Wife”, “Homeland” & a few other series urgently.
    Enjoying “X Factor” – that little spat last night between Mel B & Natalie was hilarious.

  3. I have long been saying for years that ten was looking for a niche audience in a broad base market – in the effort of playing nothing but endless realty trash it would alienate anybody and everybody to the point that ten have damaged their own brand.

    This has now happened – I think it will take a long long time, and a change of attitude and format till ten turn around their woeful performances that they are now experiencing

  4. It is a pretty hard to remember time for the Shire to be on. I taped it and watched it after GCB. It certainly has it’s flaws, but I’ve found it entertaining enough for me to follow it around it’s errating scheduling.

  5. Wow.. Go Neighbours! Now beating programs on the main channel.

    It is frequently the highest rating multichannel program. I wonder how much that would rise if it was restored to 10 somewhere?

  6. Although it is goddawful, The Shire’s rotten ratings last night were mainly because of it’s much later timeslot.

    The kids that the show was targeted to are probably in bed by the time it is on.

    David, is Oztam still time-shifting the ratings? I’m not associated with Ten in anyway (just a former viewer) but surely all of their shows must be getting some sort of ratings boost when time shifting is factored in?

  7. I live in The Shire and I can safely say that The Shire TV series is now history. It can end its run on Eleven right after the other trash called GC (Maoris on the Gold Coast – yawn).

    Can I ask that we now have the Don Cheadle comedy (name escapes me) that was yanked for this trash.

  8. Those numbers for Gordan Behind Bars are deplorable, but still better than the Shire’s. Viewers have gotten over Ramsay now, his shows belong on GEM or a 11.30 timeslot.

    Concerning drop from the 1.8 million premiere for Underbelly.

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