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ABC beat TEN every night last week ….seriously.

TEN continues to freefall, now beaten by ABC every night last week both in network and primary channel shares.

For the third week in a row the ABC has beaten TEN.

But for what must surely be a first since the start of OzTAM ratings, ABC beat TEN every night of the week. Do they ever pop  champers in Ultimo?

No excuses, TEN lost to Aunty both as a network and as primary channel. It sank as low as 6.6 for its primary channel share on Sunday night, as it continues to freefall. Seriously.

The week was won by Seven, in what remains a two-horse race. SBS also enjoyed a lift this week thanks to Go Back to Where You Came From.

Network:
Seven: 31.0
Nine: 27.9
ABC: 18.9
TEN: 15.4
SBS: 6.8

Primary Channel:
Seven: 22.3
Nine: 21.5
ABC1: 13.7
TEN: 9.7
SBS ONE: 5.9

Multichannels:
7TWO: 4.6
7mate: 4.1
ABC2: 3.7
GO!: 3.7
ELEVEN: 3.0
Gem: 2.7
ONE: 2.6
SBS TWO: 1.0
ABC3: 0.8
ABC News 24: 0.8

Nine won key demos 16-39, 18-49 and 25-54.

Seven took every night of the week except Sunday and each city except Sydney, both of which fell to Nine.

ABC even managed second place on Saturday, pushing Nine to third.

The X Factor performed well for Seven with Tuesday its best performer on 1.57m. Other brands were Sunday Night (1.45m), Seven News (Sun: 1.35m, weeknights: 1.17m), Winners and Losers (1.18m), Today Tonight (1.06m).

Howzat topped the week with 2.07m for Nine then 60 Minutes (1.74m), Nine News (Sun: 1.39m, weeknights: 1.09m), Big Brother (Sun: 1.26m), Underbelly: Badness (1.03m) and ACA (992,000).

New Tricks (1.03m) was best for ABC1 followed by ABC News (weeknights: 1.00m, Sun: 930,000), Grand Designs Revisited (920,000), Four Corners (841,000), Australian Story (826,000) and Gruen Planet (809,000).

Another tough week for TEN but Puberty Blues (753,000) led the network then TEN News (699,000), Can of Worms (582,000), Modern Family (highest ep: 554,000) and NCIS (544,000).

Go Back to Where You Came From averaged 705,000 across its three nights -SBS resisted branding individual episodes. Also on SBS ONE were Who Do You Think You Are? on 475,000, Meet the Romans on 316,000, Coast on 305,000, Dateline on 303,000 and Wildest Africa on 296,000.

ABC2 also enjoyed good numbers this week thanks to the Paralympics, with its biggest audience on Day 1 at 215,000 while 347,000 watched the Opening Ceremony highlights on ABC1.

36 Responses

  1. No wonder 10 are dropping. Obviously not many fans for right wing shareholders and Andrew Blot commentary. Maybe if they put Gina in the BB house and made her live on $2 a day they might pull in ratings. But reality TV…blahhhh. They put it on because it’s cheap, and that’s the problem. It’s cheap.

    The other problem with the commercial stations these days (especially 7) is they keep spoiling the ads by squeezing TV shows in there. Four channels dedicated to commercials and no one showed the US Open. Says it all really. And they wonder why people are tuning out in droves. Go figure…

  2. Lachlan is doing a great job discounting the network he wants to buy (almost Echo-Packer like). Smart move unless someone like Alan Kohler or the supposedly media industry journalists start earning their money and ask the hard questions.

  3. I have read a few comments lately from people advising that Neighbours should be moved back to primary Ch to help the bad numbers. This will do nothing to help raise the numbers. When neighbours was on Ch 10 it only did around 500,000 – 700,000 anyway. People like myself who stopped watching when it went to Ch 11 are hardly going to start watching again. I know I won’t anyway!

  4. Perhaps if everybody(who counts) at Ten were able to run the network to attract Viewers and to be able to speak up without fear of retribution, and not run scared of upsetting their Mega Rich Puppet Masters, whose main aim is to subtly use the Ten Network for their own vested interests to ensure a change in government at the next election and repeat the now exposed detriments of Landslide election results.
    I feel unless the real elephant in the room is resisted now, there can only be worse to come for Ten after the next election and the network has served its purpose.
    Of course even if the unpopular programmes are still aired, please show some respect to us viewers and screen them as per advertised and for the advertised duration for at least one month in a row

    To end on a positive note, the way Ten is going, they may soon be able to claim to be The Only Ad Free commercial TV station among all the FTA stations.

  5. Ten could go the way of Ansett, where every now and then people think back and go ‘that’s right, there used to be that other network too, Channel Ten – I used to like them, until they lost their way.’ Why oh why they ever changed things that didn’t seem broken, eg The 7PM Project and Neighbours, to name only two, is beyond me. Very foolish.

  6. How sad. I agree with other posters – I used to watch Neighbors and The Project every night when they were on at 6.30pm/7pm but have rarely watched either since their respective changes.There is nothing wrong to admit defeat and just go back to what worked on the main channel – Simpsons 6pm , Neignbours 6.30pm, and Project 7pm – for half hour thanks.

    And GNW was a very enjoyable Monday night alternative – until they changed the format and renamed it Good News World. I am sure Mott wasn’t responsible for all the things have gone wrong in the past 2 years at Ten. He should have been let go – but so do Murdoch and Warburton.

    Sadly I don’t think the other board members are strong enough to have a go at Chairman Murdoch so the current rut will continue. And jokes aside – The Devil wears Prada will make another appearance before the year ends – which I think will make it 4 times in one year?

  7. I can’t believe that Ten is still heavily promoting “The Shire” – that sums up what’s wrong with their programming strategy.
    “I Will Survive” isn’t a bad product(I watched a bit of the repeats on Eleven over the weekend) – perhaps Ten should move it to another timeslot, so it isn’t competing with the X Factor.
    Well done to the ABC! The first episode of “Midwives” last night was terrific, & they should get good ratings for the return of “Rake” also.

  8. Let us not all go mad at Ten, OK some poor programming decisions, but they are not alone I see Seven even though it is not advertised have pushed back “Suits”: to 11.20 pm do they really want it to fail, dump one episode of CGB and bring everrything back an hour, some people actually work and they can not watch TV all night. Sorry Seven your Monday nights used to be good with “Revenge” and now it is poor, thank goodness for Seven Two and Heartbeat!

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