In the game of television, and specifically television publicity, sometimes it’s hard to stand out from the crowd.
But ABC publicity continues to upstage its rivals by producing quality materials for journalists for its premium shows including Jack Irish, Redfern Now, The Mystery of a Hansom Cab, A Moody Christmas, The Strange Calls and Figaro Pho.
All of these local productions are airing in the next few weeks.
And it doesn’t stop there. Telemovies Devil’s Dust and Dangerous Remedy are also poised to roll.
ABC has never had so many first run local dramas in such a short window.
But while most commercial Publicity departments send out an email Press Release for their new shows, or at best a DVD with a cover, ABC goes to the trouble of producing three-colour booklets with full cast biographies, photos, episode synopses and more.
That helps them stand out from the crowd when DVDs are abundant and you’re looking to get journos excited about your project.
The tangible touch makes all the difference.