FRED MEDIA, a new distribution arm of production company WTFN, is set to launch at international TV sales market MIPCOM in Cannes next week.
FRED MEDIA will draws upon more than 400 hours of content in factual, reality, entertainment and drama from WTFN and Australasian producers including Gibson Group, Hark Attack, Big Dog, Lachdown, The Media Mix and Media Farm.
Titles to be showcased in Cannes include Tony Robinson’s Time Walks, Supercar Showdown, Sandcastles, Danger! Wild Animals, One Man and A Suitcase and Bondi Vet which is going into production for its fifth series.
FRED MEDIA Chief Executive Officer, Heath Watt, formerly Head of Business Affairs at Network TEN and Chief Operating Officer of Australia Network, said, “I am delighted to lead the birth of FRED. With its base of world-class factual and documentary content and formats, FRED promises to become a major player in the international distribution market.”
FRED’s International Distribution Manager Michael Aldrich, added, “FRED will be focussed on the needs of our clients in an ever-changing market. We are passionate about the quality of programs we deliver, the professionalism of our team and the relationships we build with our customers.”
FRED plans to expand into the Americas, the Middle East and Asia with new appointments and new programs early in 2013.