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Report: Research expert departs TEN

Audience research expert David Castran has left TEN just four months into a three-year contract.

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Audience research expert David Castran, who was appointed to TEN in May, has left just four months into a three-year contract.

The Australian reports Castran has been on personal leave for several weeks.

TEN announced an exclusive deal with Audience Development Australia, the company behind the industry’s Q Scores, and David Castran in May. He is understood to have provided feedback on programming and talent but is said to have clashed with former Programming Chief David Mott.

Sources say he warned that The Shire had tested badly and that Paul Henry would not be well received as a new host for Can of Worms.

He was also part of the network’s new Creative Development Unit.

It has been known for some time that Castran was on leave within TEN but a network spokesperson recently declined to comment on personal employment situations.

TEN has appointed Beverley McGarvey as its new Programming Chief ahead of its 2013 Upfronts in Sydney tomorrow.

9 Responses

  1. If he clashed with Mott because he actually told him the truth that Mott’s shows were crap then says a lot about Mott and Ten’s better off without him.

    Ten don’t need a research guy, they need to just look on this website. I reckon every single person on this site predicted The Shire, Lara Bingle, Don’t Tell The Bride, I Will Survive would all flop when they were announced. Everyone on here said no to Paul Henry before he was even announced. Amazing how we can see a dud but Ten can’t.

  3. I don’t think Ten needed a research guy to tell them Paul Henry is not popular! Sounds like he was just stating the obvious. I also heard that his research said that Being Lara Bingle would be a huge success and The New Normal would be the most successful comedy on Aus TV in a long time. The Shire was always going to test badly because no one knew what it really was…interesting that its ratings weren’t that bad compared to what most of Ten’s shows are getting now.

  4. Geez David, the way Nine & TEN are losing staff, folding their tents and generally decamping suggests you’re going to have a lot more time on your hands soon!

  5. So he got frustrated with the stupid decisions being made by the network and left… he’s the smart one. The real twits here are Murdoch and Warburton… both seem clueless as to how to run a network, let alone “challenge Nine for #2 spot” as dear Lachlan promised this time last year.

    2013 had better be an outstanding year for TEN or the whole network is in serious trouble.

  7. So they have just got rid of the bloke who warned them that they were gonna stuff up big time……mmmmm not the smartest move by ch10

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