The theory on multichannels gets Nine a bigger bang
Ratings: When primary channels are neck and neck, it's a multichannel that makes all the difference, as Nine wins Thursday.
Never discount the power of a rerun on your multichannels. On a low performing Thursday Seven’s primary channel was just ahead of Nine’s, but the lure of The Big Bang Theory on GO! helped nudge Nine across the line to a win.
Nine Network was 27.6% then Seven 26.3%, TEN 20.7%, ABC 19,1% and SBS 6.3%.
Nine News was 898,000 for Nine then ACA (832,000). Big Brother was 787,000 / 738,000, AFP was 716,000, Hot Seat was 523,000, CSI: Miami was 436,000 and Australian Families of Crime was 331,000.
Seven News topped the night with 1.05m for Seven then Today Tonight (955,000), Home and Away (932,000), Beauty & the Geek Australia (831,000), Brynne: My Bedazzled Life (756,000), How I Met Your Mother (640,000), The Unbelievable Truth (520,000), Deal or No Deal (420,000) and Family Guy (260,000).
TEN News was 595,000 for TEN then Law and Order: SVU (576,000 / 430,000), Modern Family (565,000) and Jamie’s Thirty Minute Meals (564,000 / 480,000).
ABC News (1.02m) won its timeslot for ABC1 then Rake (807,000), 7:30 (760,000), Catalyst (740,000), Lowdown (363,000) and Greatest Cities of the World with Griff Rhys Jones (261,000).
Destination Flavour‘s finale was 261,000 for SBS ONE followed by One Born Every Minute (249,000), Gourmet Farmer (235,000), Two Greedy Italians …Still Hungry (230,000) and World News Australia was just 124,000.
Big Bang Theory topped multichannels with 368,000.
ABC News Breakfast: 57,000 / 31,000