Multichannel Survey: GO! / Gem

TV Tonight has asked each network a series of questions about their multichannels: target audience, programming, HD content and more. Each was asked to focus on recent, current and upcoming titles.

Yesterday 7TWO and 7mate were featured.

Today Nine answers the same questions for GO! and Gem:

NAME OF MULTICHANNEL:
GO!

BRAND IDENTITY:
Comedies & Movies

TARGET DEMOGRAPHIC:
Under 40’s

RATINGS / PERFORMANCE RESULTS:
No.1 multichannel for 25-54s, 18-49s, 16-39s.

KEY FIRST RUN TITLES:
Suburgatory, The Middle, Teen mom, 16 & Pregnant, Sun Sex & Suspicious Parents, Auction Hunters, All The Right Moves, Premiere Movies

UPCOMING TITLES:
The 2012 Aria Awards

RECENT SUCCESSES:
(Did not answer)

PREMIUM HD CONTENT:
(Did not answer)

ANY FIRST-RUN AUSTRALIAN CONTENT?:
(Did not answer)

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
(Did not answer)

****

NAME OF MULTICHANNEL:
GEM

BRAND IDENTITY:
Lifestyle & Marque Drama

TARGET DEMOGRAPHIC:
Women 35+

RATINGS / PERFORMANCE RESULTS:
(Did not answer)

KEY FIRST RUN TITLES:
Rizolli & Isles, The Closer, Antiques Roadshow, Hoarders, My Strange Addiction.

UPCOMING FIRST RUN TITLES:
Dallas, My Crazy Obsession

RECENT SUCCESSES:
(Did not answer)

PREMIUM HD CONTENT:
All main channel content repeated in GEM in full HD – Great Barrier Reef, Human Body, Polar Bear Spy on The Ice, Planet Earth, NRL

ANY FIRST-RUN AUSTRALIAN CONTENT?:
(Did not answer)

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
(Did not answer)

32 Comments:

  1. GO! has been great for cartoon series, Nine can finally shown all the cartoon series & movies from Cartoon Network/Warner Bros, which they get through their network deal.

    GO! is my favorite multichannel for that reason, the only channel to still offer a decent variety of new cartoon titles.

  2. @Johnny1P5 – that is my understanding (but haven’t looked into it for a while). Main channels and anti-siphoned sport will be SD for a bit longer because some people bought SD-only STBs and the govt is wary of losing votes if people suddenly can’t get/find Today Tonight or A Current Affair. Personally, I would consider that to be a useful service…

  3. The questions they didn’t answer were N/A.

    Go! also has the first run rights to Nikita and Spartacus. But they are not significant enough to rate a mention.

    But then most of the TV I watch is on as a by-product of the perverse way the FTA industry works.

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