Multichannel survey: SBS TWO / NITV

TV Tonight continues its series of articles on multichannels with a look at SBS channels today.

SBS currently has SBS TWO plus an HD simulcast of SBS ONE on SBS HD.

Next month it launches NITV, National Indigenous Television. SBS has supplied answers for the channel based on NITV’s previous broadcasts in regional Australia and via Pay TV, and it also gives us an idea of what to expect.

SBS also operates two Pay TV channels: World Movies and STUDIO.

Here are the answers as supplied by SBS:

NAME OF MULTICHANNEL:
SBS TWO

BRAND IDENTITY:
Documentary, sport, food, entertainment, world cinema/ film (mostly in language), drama

TARGET DEMOGRAPHIC:
Men and women 40+

RATINGS / PERFORMANCE RESULTS:
SBS TWO has reached on average 1.5m people in Metro areas and 696,000 in Regional areas each week for 2012 YTD. It currently averages a 0.9% share of Metro FTA viewing for 2012 YTD (1800-2400)

KEY FIRST RUN TITLES:
The Killing series 2, The Bridge, The Protectors, Come Dine with Me Greece, Sarah Wiener’s Culinary Adventures, Who Do You Think You Are? South Africa, Inspector Montalbano, Lulu – The Bankrobber’s Wife, My Greek Kitchen, The World Game, UEFA Champions League Hour, Australian Track Cycling Championship, IAAF World Indoor Championships, UCI Track Cycling World Champs, Giro d’Italia, Tour of California, Criterium du Dauphine, FIFA U20 Women’s World Cup Final, UCI Road Cycling World Champs, Tour of Beijing, FIFA U17 Women’s World Cup Final, Futsal World Cup, FIFA Club World Cup.

UPCOMING FIRST RUN TITLES:
As above plus more football and cycling. New eps of Foodie Planet, The Wild Chef, French Deli; New dramas – The Young Montalbano, The Story of Film – epic doc on the history of film.

RECENT SUCCESSES:
Top 10 SBS TWO programs for 2012 to date are:
1 THE LANCASTER AT WAR RPT 24/07/2012 191
2 THE FIRST WORLD WAR FROM ABOVE RPT 16/10/2012 163
3 A HISTORY OF SCOTLAND RPT 12/01/2012 161
4 BLOODY OMAHA RPT 4/09/2012 151
5 THE WILD WEST UNCOVERED RPT 3/01/2012 140
6 THE KILLING 21/03/2012 140
7 UFOS, LIES AND THE COLD WAR RPT 26/06/2012 136
8 RIDDLES OF THE SPHINX RPT 11/09/2012 128
9 HIROSHIMA: THE NEXT DAY RPT 7/08/2012 126
10 OUTBREAK 1939 RPT 28/08/2012 125

PREMIUM HD CONTENT:
None

ANY FIRST-RUN AUSTRALIAN CONTENT?:
The World Game, UEFA Champions League Hour, Australian Track Cycling Championships, UCI Track Cycling World Champs.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Yes

ADDITIONAL INFO:
(Did not respond)

****

NAME OF MULTICHANNEL:
NITV (National Indigenous Television)

BRAND IDENTITY:
News, Sport, Kids, Documentary, Entertainment, Drama and Movies, Lifestyle

TARGET DEMOGRAPHIC:
Primary audience is Indigenous Australians of all ages; secondary audience all Australians

RATINGS / PERFORMANCE RESULTS:
N/A

KEY FIRST RUN TITLES:
Colour Theory with Richard Bell, (doco – culture series) Barefoot Sports (sports entertainment), Toomelah (movie), Barking Water (movie), Blackstone (drama series), Move it Mob Style (kids/youth), Bushwhacked (kids/youth), From the Torres to the Thames (doco – culture), Yarrabah Opera (doco – culture)

UPCOMING FIRST RUN TITLES:
as above

RECENT SUCCESSES:
NITV will be launched free-to-air for all Australians on 12/12/12

PREMIUM HD CONTENT:
SD Channel

ANY FIRST-RUN AUSTRALIAN CONTENT?:
Yes – as above.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
N/A

ADDITIONAL INFO:
NITV is Australia’s first national, free to air Indigenous television channel broadcasting to all Australians. NITV showcases internally produced, commissioned and acquired content from the Indigenous production sector. NITV shows a selection of programs acquired internationally, made by, about and for First Peoples around the world.

10 Comments:

  1. I want to thank SBS2 for the historical documentaries on 8.30pm Tuesdays. Sometimes it was the only thing worth watching at that time. But also informative. Although tonight there’s at least three channels worth watching at 8.30pm i.e. ABC1, SBS1 and SBS2. A problem I don’t mind having. So I’m happy that they have the channel and watch it.

    I’ll admit I’d be a fan of BBC World News being on SBS3. Because FTA should have a national news service (ABC News 24 ) and an international one. So why not the best? But that’s a separate issue.

  2. Secret Squirrel

    I know a lot of SBS2’s content is very niche but shows such as The Killing and The Bridge (Spiral, not so much) deserve to be seen by more people.

  3. I too have just finished watching The Bridge on SBS Two it was awesome and I’ll be keeping an eye on them for for more awesome stuff like that to watch 🙂

  4. I used to like watching Come Dine With Me Greece but the scheduling of it became too erratic. It would be on for one week and then off for three. It kept changing so I gave it a miss eventually. It was a good show though, especially as Channel 7 had stopped showing the UK version once it was apparent they were using the format for My Kitchen Rules.

  5. Watched the entire series of the Danish/Swedish co-production The Bridge and loved it on SBS TWO. Thanks David for the tip-off about it. Would not have known otherwise!

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