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TEN chasing cricket broadcast rights

TEN signals its intent to bid aggressively for Cricket broadcasting rights, when Nine's deal expires this summer.

After losing both AFL and NRL rights, TEN has signalled its intent to bid aggressively for Cricket broadcasting rights, as Nine’s seven-year contract with Cricket Australia ends this summer.

“We are very interested in all of the cricket rights and we will be engaging with Cricket Australia,” TEN’s chief operating officer Jon Marquard told News Limited.

“One of the best things to happen to a code, cricket in this case, can be a change of broadcasters.

“We have always said we are interested in premium sport and we are very interested in the cricket rights.”

The current TV deal is understood to be worth about $320 million, a new five-year TV rights deal could fetch as much as $600m – $700m.

TEN also has a specific interest in the Big Bash because it appeals to the younger demographics.

There is speculation FOX Sports could share the Big Bash rights with another station such as TEN.

Nine has screened the Cricket for 33 years.

30 Responses

  1. @cnrmlj
    This will be good if TEN or Seven got the rights instead of putting up with Nine’s “Memorabilia”
    @Phil
    Maybe they did that to get the rights to V8 Supercars and the Cricket

  2. Nothing wrong with the fox sports commentary team. They all provide great insight, all but 1 have played professionally this century and they don’t spend half the time banging on about rubbish nine shows and dodgy memorabelia.

  3. Aren’t Ten trying to raise fresh capital just in order to keep the lights on? How can they serious enter a bidding war with Nine for cricket. Nine, who now has a clean balance sheet and therefore $$$ in the pocket.

  4. Cheers @cleavy and @HD sports All I could remember was SBS having it due to Nine deciding not to show it in 2009 (and the same in 2005 with the UK Channel 4 telecast).

    Mislead myself a little with Nine’s contract finishing, of course it says with Cricket Australia, which I read as the whole contract being up (reading comprehension Lost d’oh).

    Also cheers on why it has been brought forward, though delaying it one year to 2015/16 Summer would have been better for mine, as England still have it in 2017 (then not so close together at 3 months and then a long gap of just under 4 years).

  5. Andrewb- HD coverage instead of FTA coverage does very little to broaden a fan base. And to be honest Fox Sports cricket commentary is amateur at best

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