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7TWO out rates TEN

7TWO scored record ratings for the APIA International, even beating TEN's primary channel.

2013-01-13_17047TWO scored record ratings on Saturday night as Bernard Tomic took victory at the APIA International over South African Kevin Anderson.

7TWO pulled an average of 555,000 viewers, giving the network a whopping 11.1% channel share.

That was enough to pip TEN’s primary channel share of  10.8%.

It was the second largest-ever audience for a digital channel in Australia.

This is the first time in Australian television history that local Live sport on a digital channel has defeated a free to air primary channel.

Saturday 12 January 2013 ratings

29 Responses

  1. Not surprised at this. Its kind of ironic isnt it. just 2 or 3 years ago Ten was at the forefront of HD Sports broadcasting or at least Multichannel sports broadcasting, and Seven was stubborn and recalsitrant, how its all changed within 2 years amazing. I enjoyed the summer of Tennis on 7Two this season so far no uncessary breaks, Live around the Nation and no need to leave the coverage for the News simply ausome. Yes no HD but hey Live around the Nation is pretty good too.

  2. David, you are being too diplomatic. 7Two didn’t borrow your article, they stole it. However, it is consistent with the lack of originality of most of their programming.

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