Seven has not renewed its revived game show The Price is Right.
Entertainment reporter Peter Ford revealed the axing this morning on radio.
The Larry Emdur-hosted show returned in May amid much buzz about a favourite format returning to Australian television.
But once viewers got a look at the show it was soon clear Seven and FremantleMedia had cut corners with reduced prizes and the Big W branded sponsorship.
It may have had Micra cars but Showcases in 2005 were worth far more than those being short-changed to contestants in 2012.
It was hard watching Larry trying to get excited about such diminished Showcases and readers slammed the remake:
-What a load of junk! Maybe the big budgets all go to those trashy “reality” shows these days.
-I am the biggest fan of the Price is Right. However this sadly is absolute garbage. How can Seven do this to this show???
-I was so looking forward to this, but was really disappointed when I saw it. Larry is great, but it looks like an ad for Big W.I was in the audience one night and they gave away 2 big w vouchers on the one night. All they give away is the Micra and never change cars.
-Good lord. Watched a bit of it last night and couldn’t believe how cheap and tacky it looked.
-Sooooo disappointing!! Totally agree with all the comments – was just a really cheap and inferior remake of a great original.
Ratings for the show quickly dropped and in Melbourne it was even moved to mid afternoons as part of a larger plan to lift the lead-in for Seven News.
It’s a shame, there was genuinely a lot of enthusiasm about the show returning with Larry. The words “wasted opportunity” spring to mind?
Seven’s 4:30pm News has been continuing and that looks like remaining part of the plan with Deal still in place at 5:30pm.