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New Digital Officer joins TEN

TEN has appointed Rebekah Horne, former DMG Radio executive, as its chief digital officer.

2013-01-15_2357TEN has appointed Rebekah Horne, former DMG Radio executive, as its chief digital officer.

The position has been vacant since the exit of Nick Spooner in July 2011.

“We are delighted to welcome someone with Rebekah’s experience and skills to Network TEN,” CEO James Warburton said.

“We have made significant progress with our digital media business over the past 12 months and Rebekah will play a key role in accelerating our growth in that area.”

The Australian reports her experience includes an international role as managing director of Fox Interactive Media, a senior position at Optus and chief executive of Los Angeles-based social platform TopFloor.com.

Partnerships with digital technology companies will be key to her approach along with boosting online viewing services such as on-demand television and live steaming.

“No one in this market owns this space,” she said.

“I don’t think this industry has met viewers’ expectations. The broadcast industry is in a position where it has to transform and it will transform.

“It’s about making sure you have the right content, the technology is scalable and flexible, and you have the rights to exploit the programming.”

Independently-owned Zeebox has launched well as a second-screen platform for TEN.

3 Responses

  1. What TEN have managed to do with Facebook and Twitter, as well as Zeebox, is definitely appealing to their target demographic – with the other two commercial networks not specifically focusing on the 18-30 age range (with the exception of GO!) which is most likely to use online and second-screen resources. I think if TEN is able to increase it’s IPTV content (e.g. launch an app for LG TV’s like ABC and SBS have currently and PLUS7 have done in the past), and perhaps offering a HD option to their online content like YouTube does (especially the stuff that is on their primary channel which can’t be seen in HD otherwise by legal means unless it is released on blu-ray or is picked up by a STV channel that has a HD feed such as FOX8, FX or SoHo – example shows include Terra Nova, Burn Notice, White Collar, Touch, and Homeland) they would definitely reach the peak of digital media.

  2. @laurie. Yeah completely agree with you. Network Murdoch Junior can easily spin spin spin its way to a positive, but we all know the truth. Their programing decisions have stuffed the network up, content is weak at best, they have flip flopped on many of their decisions which have backfired and all of their current major shareholders and board seat holders have lost significant amounts of money. They need to have a very good plan and stick to it. They also need to make very good use of their output deal with CBS/ Paramount/ FOX. People are torrenting US content because its good, a way to combat that is to provide adequate and quality content which people especially the youth audience can relate to, because they are the ones who are torrenting the most. If they do this and fix their scheduling blunders then the share price will jump back up.

  3. “We have made significant progress with our digital media business over the past 12 months
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    love how the media always spins a good story pity the share price is as low as it has ever been

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