New Digital Officer joins TEN
TEN has appointed Rebekah Horne, former DMG Radio executive, as its chief digital officer.
The position has been vacant since the exit of Nick Spooner in July 2011.
“We are delighted to welcome someone with Rebekah’s experience and skills to Network TEN,” CEO James Warburton said.
“We have made significant progress with our digital media business over the past 12 months and Rebekah will play a key role in accelerating our growth in that area.”
The Australian reports her experience includes an international role as managing director of Fox Interactive Media, a senior position at Optus and chief executive of Los Angeles-based social platform TopFloor.com.
Partnerships with digital technology companies will be key to her approach along with boosting online viewing services such as on-demand television and live steaming.
“No one in this market owns this space,” she said.
“I don’t think this industry has met viewers’ expectations. The broadcast industry is in a position where it has to transform and it will transform.
“It’s about making sure you have the right content, the technology is scalable and flexible, and you have the rights to exploit the programming.”
Independently-owned Zeebox has launched well as a second-screen platform for TEN.