ASTRA Industry Excellence Awards: winners

Winners of the ASTRA Industry Excellence Awards were announced yesterday at the ASTRA Conference in Sydney.

The Awards for marketing and promotion of Subscription TV are judged by panels of senior STV marketing specialists. Deservedly, the Foxtel London 2012 app was a popular win.

PLATFORM MARKETING
MOST OUTSTANDING MARKETING CAMPAIGN FOR SUBSCRIPTION SALES OR SUBSCRIBER RETENTION/EXTENSION
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales and encourage customer retention and loyalty.
· AFL Launch Campaign, Foxtel

MOST OUTSTANDING USE OF STV FOR A CONSUMER ADVERTISING CAMPAIGN
Awarded to an organisation for the most outstanding use of STV in a consumer advertising campaign.
· Cadbury Boosted Inspiration Series, MTV Australia

PROGRAM AND CHANNEL PROMOTION
MOST OUTSTANDING ON-AIR PROGRAM PROMOTION
Awarded to the most creative and effective on-air program promotion for a single STV program, series or event.
· Territory Cops – Supercop, Crime & Investigation Network

MOST OUTSTANDING OFF-AIR PROGRAM PROMOTION
Awarded to the most creative and effective off-air program promotion for a single STV program, series or event.
· Get Your Gypsy On, Big Fat Gypsy Wedding S2, LifeStyle YOU Channel

MOST OUTSTANDING CHANNEL IMAGE SPOT
Awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
· FOOD Idents, LifeStyle FOOD Channel

MOST OUTSTANDING MULTI-MEDIA PROMOTION
Awarded to the most outstanding integrated consumer marketing campaign using technology and interactivity to promote an Australian STV channel identity, program or a platform.
· London 2012 Olympic Games, Foxtel Olympic Channels

MOST OUTSTANDING PR/COMMUNICATIONS CAMPAIGN
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian STV channel, platform, program and/or drive subscription sales/subscriber retention.
· Dare To Be Square, SlimeFest, Nickelodeon

MOST OUTSTANDING MARKETING CAMPAIGN UNDER $50,000
Awarded to the most creative and effective consumer marketing campaign to promote a channel identity or program with a total marketing budget of $50,000 or less.
· Gumball On Tour, The Amazing World of Gumball, Cartoon Network

TECHNOLOGY
MOST OUTSTANDING USE OF TECHNOLOGY
Awarded for the most creative and effective use of technology for consumer use.
· Foxtel London 2012 app, Foxtel