The great ratings divide

Ratings: Television continues to divide into a landscape where blockbusters are grabbing 2 million viewers and everything else is under 1.2m.

2013-03-01_1008Television continues to divide into a landscape where blockbusters are grabbing 2 million viewers and everything else is under 1.2m.

The middle ground of shows between 1.3 – 2 million continues to vanish.

Seven again topped the night with a network share of 35.8% then Nine 25.5%, ABC 18.4%, TEN 14.1% and SBS 6.1%.

My Kitchen Rules’ first group challenge was #1 with 1.95m with #2 being Seven News (1.16m). Also for Seven were  Today Tonight (1.03m), Home and Away (1.01m), Bones (922,000 / 520,000) and Deal or No Deal (474,000).

Nine News (1.12m) topped Nine then The Block (1.04m), ACA (952,000), The Mentalist (655,000), Hot Property (645,000), Hot Seat (561,000) and CSI: NY (275,000). Footy Classified was 227,000 in 3 states.

ABC News (982,000) again topped ABC1 followed by 7:30 (725,000), Catalyst (581,000), Making Couples Happy (508,000), The Midwives (440,000), Grand Designs (285,000) and Lateline (216,000).

Once again TEN could not rise beyond TEN News (621,000). The Project was 427,000, Law and Order: SVU was 357,000, The Simpsons was 317,000 and American Idol stalled at just 270,000 -tieing with SBS for last place.

Food Safari (270,000) was best for SBS then Yotam Ottolenghi’s Meditteranean Feast (237,000), 24 Hours in Emergency (213,000), Island Feast with Peter Kuruvita (201,000) and World News Australia (167,000).

ABC2’s Peppa Pig was 286,000 as the best on multichannels. The premiere of Please Like Me was 176,000 across 2 episodes and might have been higher had it been coded as 2 shows.

Sunrise: 387,000
Today: 357,000
ABC News Breakfast: 65,000 / 26,000

OzTAM Overnights: Thursday 28 February 2013

11 Responses

  1. @oztvheritage

    Dave Hughes is a legend in his own mind, and that is probably the best joke he has even pulled on so many of us, but he’d could never have pulled it off if wasn’t for his head joke writer Steve Price, that of course then makes him a bigger joke than Hughes.

    Regarding the non-rating period talent, yes many were funnier than Hughes, but that does not say they were good, as by your comparison they only had to be better than Hughes. But a casual gig, can be vastly different to a regular gig, both motivation and impression wise, and I did note some distinct personality changes between The Project appearances, and their regular spots by some of them.

    But in fairness the Hughes, he may regain some cred. if he dropped his anti government attacks especially his disrespect (instead of acceptable humour) towards our PM Ms Gillard, compared to his and Prices A—licking of Mr Abbott and his mob.(especially how or what is not shown) and wonder if it is by choice or demand of others with Hughes, compared to Price’s premeditated undisguised bias.

  2. This is digital fragmentation at work. Yesterday 25.6% of the share when to secondary channels and in 2011 13% of TV was timeshifted (OzTAM).

    So it is hard for regular programming to rate much above 1m these days.

    The exception are the popular reality TV and sport that everyone wants to watch and talk about, which rate big and take viewers away from other shows.

  3. How strange Home and Away’s been struggling to get to the million mark all year and then suddenly on one of its 2 lowest rating nights…it cracks it..now that is strange

  4. Figures of low 400’s has to be a worry for The Project. Such a better alternative to the competition but can’t rate. Getting a bit sick and tired of all the laughter responding to un-funny Dave. Replace him with some of your non ratings period talent….please. At least they were genuine laughs.

  5. I know people are saying that The Block is a flop and “this years Excess Baggage”, but i actually think 9 would be quite happy with the ratings it gets.
    Yes, obviously they would prefer to have MKRs ratings. But over 1 mil each night and their big ratings for sunday room reveals – i doubt there’s any complaining going on.
    And it’s hardly a “flop”

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